Target an Audience of 650 Million with Spanish and Portuguese Translations
As the competition in the global marketplace heats up, companies without a strategy for connecting with customers worldwide face a strong possibility of getting left behind. Savvy companies and organizations stand to capture upwards of a combined 650 million potential customers by incorporating Spanish and Portuguese translation into their business strategy. As the influence and […]
Dirae: The Latest Tool to Search for Terms in Spanish
Spanish speakers and students of the Spanish language now have one more handy tool at their disposal. The Real Academia Española (RAE) – the official institution responsible for policing the Spanish language – recently released the online tool known as Dirae, based on the RAE’s Diccionario de la lengua española (Spanish language dictionary). Unlike traditional […]
Lunfardo: Money Talk
Argentine Spanish is strewn with words and colorful phrases from Lunfardo, a rich vocabulary born on the streets of Buenos Aires in the second half of the 19th century. Now considered a fixture of the Spanish language in Argentina (especially in and around Buenos Aires) and Uruguay, linguists cite the use of Lunfardo as a defining […]
2010 U.S. Census Data Reveals Continued Growth of Hispanic Population
According to the latest demographic information culled from the 2010 U.S. Census, the Latino population now totals 16.3% of the nation’s inhabitants. The Hispanic population increased 43% over the last ten years, growing from 35.3 million to 50.5 million. Demographers also reported that 56% of the country’s total population expansion in the last decade can […]
The Languages of Spain
The first language that springs to mind when one thinks of Spain is – not surprisingly – Castilian Spanish, the country’s official language. However, there are actually a number of other languages and dialects spoken there, a few of which have attainted co-official status in certain regions: Catalan/Valencian, Basque, Galician, and Aranese. Here’s a brief […]
Survey Finds Hispanics Not Connecting with American Companies
A recent survey conducted for management consulting firm Garcia Trujillo LLC found that 64.7% of U.S. Hispanics would show greater loyalty to companies that establish strong, visible ties to the Latino community, while over 66% indicate that they would be more likely to purchase products and services from such companies. Although survey respondents are interested […]
Digital Marketing Is Essential in Building Brands With Hispanic Consumers
A new digital marketing study conducted by comScore and commissioned by Terra reveals that Hispanics are the ideal online consumers. The stunning results of the Terra comScore Ad Value Research Study show a full spectrum of engagement by Hispanics across multiple digital platforms including new data about how marketing initiatives positively influence brand perception. It […]
The Spanish Language in Brazil
The popularity of Spanish as a foreign language continues to grow in Brazil, the only Portuguese-speaking nation on a continent dominated by Spanish. Brazil shares a border with seven Spanish-speaking countries, and it conducts a substantial amount of trade with countries where Spanish is spoken (1/4 of exports and 1/5 of imports). A significant number […]
Hispanic or Latino?
The terms “Hispanic” and “Latino” are frequently tossed around by the United States government and the media. But, what exactly is the difference between these two labels? The term “Hispanic” generally refers to any descendent from a Spanish-speaking nation of Latin America, while the term “Latino” refers to any descendent from a Latin American nation […]
Castilian Spanish Versus Latin American Spanish
Castilian Spanish – so named for its roots in the region of Castile – emerged from Spain’s many regional languages and dialects to become the primary language of the nation. Castilian Spanish was later brought to the New World through the colonization efforts of the Spanish, where the language enjoyed widespread adoption throughout the Americas. […]
