Lunfardo: The Slang of Buenos Aires
Argentine Spanish is peppered with words and phrases from Lunfardo, a colorful and ever-evolving slang born on the streets of Buenos Aires in the second half of the 19th century. What began as a secret code among criminals, gamblers, and other shady characters, has grown into one of the most distinctive linguistic hallmarks of Argentine […]
Hispanic Heritage Month: Communication Strategies
From September 15 to October 15, the United States marks National Hispanic Heritage Month to celebrate the achievements of the Hispanic community along with its history and culture. Initially introduced as Hispanic Heritage Week in 1968, it was expanded into Hispanic Heritage Month in 1988, with the start date of September 15 being chosen because […]
The impact of the Spanish Language as a factor in COVID-19 among US Hispanics
The COVID-19 pandemic has shocked the world, leading to some half a million deaths worldwide (at the time of writing) and many more lives that are forever changed. In the course of its spread throughout the world, the virus has consistently shown to hit the most vulnerable hardest, whether that is due to the pandemic’s […]
Marketing to Latinos through Social Media – Transpanish
In the early days of social media marketing, marketing strategists rarely used to target Latinos using social media or other forms of digital marketing. However, this has since changed and according to a recent article in Forbes, companies now need to be aware that on average, in the US at least, young Latinos are more […]
How US Politicians “Hispander” to the Latino Vote
The Hispanic population constitutes the largest minority group in the United States, if one counts the population as one ethnic group, and this is only forecast to increase. As such, the Spanish language is not only an increasingly important language in the US for the country’s corporate and cultural spheres but also its politics. In […]
A Guide to Translating Health Care Materials into Spanish – Second Part
In our last article, we discussed the benefits of translating health care materials into Spanish, and looked at some of the steps involved in the process. Once the decision has been made to translate the materials, the next step is to find a qualified translator. Here, we offer you a guide to recruiting qualified medical […]
Hispanics in the United States – Stats and Facts
[vc_row][vc_column][vc_column_text c_id=”.vc_1474379335678″]56.6 million According to U.S Census Bureau, on July 1 2015, Hispanics constituted 17.6 percent of the US nation’s total population, making people of Hispanic origin the nation´s largest ethnic or race minority. The Hispanic population grew by 2.2% percent, rising 1.2 million between July 1 2014 and July 1 2015. This increase accounts […]
The Miami English: A New English Dialect Is Born
It has always been said that languages are living creatures. Apparently it is an undeniable truth since a new English dialect is born: the Miami English. Young men and women that were born or have grown up there, whether from Latin origin or not, speak it at schools, universities and, of course, on the white […]
Should NYPD Officers Speak Spanish?
The NYPD seems to have some trouble with Spanish speaking people. Just a few days after nine Hispanic officers were issued memos for chatting in Spanish amongst themselves and violating the department’s unofficial English-only policy, their intolerance with Spanish speakers has made it to the press again. image courtesy of FreeDigitalPhotos.net Five Latina women in […]
Does Whole Foods discriminate against Spanish Speaking Employees?
In such a multicultural country as the United States, the number of Hispanic employees in the workplace has shown a steady increase over the last years. Attracted by the chance of better employment opportunities, many Latinos come to the States to find jobs in small, medium-sized and large business organizations. Some of them speak English […]
