Providing Financial Services to the “Unbanked”
An article from the website Hispanic Bank Marketing cites that roughly 56 percent of Latinos are currently “unbanked,” meaning that they do not use financial institutions to keep their money safe and grow their savings. Why such a high percentage? The usual suspects of distrust, lack of accessibility, language barriers, and lack of understanding about […]
Translation Outreach and Bilingual Employees: Two Halves of a Whole
Many business owners and service providers are sold on the importance of providing Spanish language translations of their documents. Ensuring that Spanish speakers understand your written message will enable you to tap into a new demographic if you own a business or reach out to people who need your services if you are a nonprofit […]
Latinos “Moved the Needle” in 2008’s Historic Election
As we mentioned in an earlier Transpanish Blog post, several groups pushed for Latino permanent residents to apply for citizenship in time for this year’s election. In fact, one in five new voters is Hispanic. Both Obama and McCain spent millions reaching out to Hispanic voters, especially in the swing states. These campaigns, along with […]
Cutting Translation Budget: Good Business Move or Not?
In these tough economic times, many business owners are shaving their budget of unnecessary expenses. This week, Transpanish’s blog post will talk about the effects of cutting your translation budget. If your business provides a product or service, cutting your translation budget might actually harm your bottom line in the long run. This is especially […]
