International Translation Day: Celebrating the Many Faces of Humanity
International Translation Day: Celebrating the Many Faces of Humanity International Translation Day, celebrated annually on September 30th, is a time to recognize and appreciate the essential role that translation and translators play in bridging linguistic and cultural divides. This day also offers an opportunity to reflect on the evolving landscape of the translation industry and […]
The Secret to Translating Canva Designs
Despite Canva’s popularity and user-friendly focus as a design tool, it has several limitations regarding multilingual practicality. So what should translators and customers be aware of when using it? What Is Canva? Canva is an incredibly useful graphic design platform with user-friendly templates and functionality that has become a popular cloud-based tool, with many free […]
Hispanic Heritage Month: Communication Strategies
From September 15 to October 15, the United States marks National Hispanic Heritage Month to celebrate the achievements of the Hispanic community along with its history and culture. Initially introduced as Hispanic Heritage Week in 1968, it was expanded into Hispanic Heritage Month in 1988, with the start date of September 15 being chosen because […]
The impact of the Spanish Language as a factor in COVID-19 among US Hispanics
The COVID-19 pandemic has shocked the world, leading to some half a million deaths worldwide (at the time of writing) and many more lives that are forever changed. In the course of its spread throughout the world, the virus has consistently shown to hit the most vulnerable hardest, whether that is due to the pandemic’s […]
New English-Spanish-Portuguese COVID-19 glossary
COVID-19 has spread worldwide with a global pandemic being declared, prompting countries around the world to declare emergencies and enact often unprecedented legislation and measures to fight the pandemic and limit harm. As our understanding and the situation are rapidly developing, the relevant terminology being used is rapidly evolving too, leading to confusion in the […]
Continuing at full operation during the COVID-19 pandemic
[vc_row][vc_column][vc_column_text c_id=”.vc_1587006593942″]In a matter of months, COVID-19 has spread around the world with the WHO declaring it a pandemic. It is, of course, a scary and difficult time for many, including many businesses around the world that have had to suspend operation due to various lockdown laws limiting public life in this healthcare crisis. However, […]
Coronavirus and Language Barriers: How to React in a Health Crisis
[vc_row][vc_column][vc_column_text c_id=”.vc_1587006980002″] The global village in which we live has innumerable benefits, making the world smaller and more connected than ever. However, periods of crisis like the recent coronavirus outbreak highlight our vulnerabilities in this system and draw attention to linguistic misunderstandings that can lead to devastating results. The recent outbreak has shown how the […]
Marketing to Latinos through Social Media – Transpanish
In the early days of social media marketing, marketing strategists rarely used to target Latinos using social media or other forms of digital marketing. However, this has since changed and according to a recent article in Forbes, companies now need to be aware that on average, in the US at least, young Latinos are more […]
The Essentials of Multilingual Social Media – Transpanish
Social media platforms are excellent tools for promoting your brand around the world. However, to truly internationally promote your brand, it’s essential that your content is suitable for your target audiences. Of course, this means having content that will resonate with and attract your audience, but it also relates to actually speaking your audience’s language. […]
Why Good Translation for Your Online Content Is So Important
In an age when more business is done online instead of face-to-face, writing correctly has never been so important for making a good impression. In today’s world, writing using the correct grammar and avoiding silly spelling mistakes is as key to coming across well online as having a firm handshake in the analog business world. […]
