Singing is the best way to learn a new language

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If you want to learn a language, music is the answer. According to a study, carried out a few years ago by French investigator Daniel Schön and his team, singing and listening to songs helps people to learn new languages.

The study went a long way to proving that foreign language students are more likely to learn a new language much faster and much more effectively if they are taught through music and song. It appears that those students who are only encouraged to practice their language skills through general conversation and ordinary speech won’t reach the same levels of success as quickly as their singing counterparts.

Schön and his team conducted an experiment which focused on the use of the following made-up words, Gimysy, Mimosi, Pogysi, Pymiso, Sipygy y Sysipi. The words, which have no meaning, were repeatedly spoken over and over again for the duration of seven minutes into a recording device. The recording was then played back to a group of 26 native French speakers who were asked, at the end of the recording, to identify the words that they had heard and could remember from the recording.

The activity proved to be a complete flop, as predicted, with the entire group of 26 racking their brains, trying to remember the words they had heard as if they were actually trying to guess them from scratch.

Schön then played a second recording of these made-up words to a second set of 26 French speakers under the same conditions. The only difference was that the words were sung, using a clear intonation throughout, in the second recording. At the end of the second period of seven minutes, 64% of the second group of 26 French speakers were able to remember, identify and repeat the words that they had heard.

Schön and his team believe that humans use the same part of the brain when listening to music that we use to learn a language. There’s something about the characteristics of musical intonation and rhythms which help us to learn languages much faster and more effectively.

So, next time you think about studying a foreign language, make your first language study activity a musical one.

Globalization and translation rates

In general, globalization is highly beneficial to the translation industry, as the ¨geographic¨ (one of many applicable adjectives) expansion of people/culture/industry is closely linked to the acquisition of new languages or, at least, the need to communicate effectively in foreign languages. Thus, a rising demand for translations and translators.

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It may be said that native English-speaking translators have benefited most from the phenomenon, as the economic prominence of many English-speaking nations has catalyzed a new need for English in various realms; but, as globalization persists, the perceived need for such translators wanes. That is, the advent of so many new English speakers has necessarily resulted in a greater number of translators who, either due to economic circumstances (i.e. location) or a perceived (or admitted) imperfect command of English, charge significantly less for their translation services. Of course, among them are the many with complete English mastery. Although in most cases clients would still prefer native English speakers for obvious reasons, the low cost alternative sometimes trumps all.

How, then, should native English translators, as well as native translators of any language experiencing rapid growth, adjust to these changes? One option is to maintain (or even increase) current translation rates and justify them with the indeed crucial fact that non-native speakers rarely translate as effectively as natives, that language primacy is undeniably superior. In other words, promote these services as a worthy investment, e.g. “if you want to communicate as effectively and authentically as possible, you should invest in the most authentic and effective services available”.

Another option, though, is to adjust to these lowered rates and rethink service promotion. Many native translators have chosen this route, and through various innovative market strategies that above all incorporate the Internet, have emerged successful.

This latter group of course threatens the former, if a client is able to pay less for comparable translations by a native speaker, he or she will obviously do so. In time, then, it seems likely that many traditionalists will follow suit. And perhaps they should, for if the rates were to standardize, native translators would ostensibly reemerge as the preferred option. This could ultimately catalyze a new era of increased rates, and thus a new era of success.

Are you a translator? Did you have to lower your rates due to globalization? Tell us your story!

Difficulties of ‘sounding right’ when learning English or Spanish as a second language

When learners of any non-native language reach a level of intermediate-to-advanced comprehension, new preoccupations emerge.  In English, we might describe one of these as “speaking so it sounds right”, but of course the crux of this—“sounds”—is not so simple as the statement suggests.

languages sounds

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One obvious sort of “sound” is pronunciation, the predictable ways of saying vowels and consonants.  For native English speakers learning Spanish, this is above all an effort of repetition, as the pronunciation of all vowels and (most) consonants is fixed.  Once you learn the patterns, you’ve just got to practice.  There are several variations, though; for example, the pronunciation of ll and y.

For native Spanish speakers learning English, however, the process is not so simple.  Although Spanish, like English, varies from region to region, these varieties are, once learned, predictable.  Pronunciation variance only truly exists for Spanish speakers who are exposed to multiple Spanish-speaking regions.  This is not the case for English, whose pronunciation system is fundamentally varied.  An easy example is the pronunciation of the a in cat versus that in cape.  The “rules” are complex and imperfect and, to an extent, mastering pronunciation is a process of trial-and-error.

Another sort of “sound” is the rhythm or isochrony of a language, and with this both English and Spanish learners struggle.  For native English speakers learning Spanish, the language can seem faster than their mother tongue, whereas for native Spanish speakers learning English, the latter can seem slower or unpredictable.  Again, a fundamental difference emerges here: Spanish is “syllable-timed”, and English is “stress-timed”.

Basically, in Spanish, all of the syllables should take the same amount of time to say.   Because the frequency varies from speaker to speaker (and from time period to time period), it is not accurate to generalize Spanish as a “faster” language.  In English, syllables last different amounts of time, but without any sort of diacritical indicators.  This is an understandably complicated system for many native Spanish speakers.   Ostensibly, one could perfectly understand written English without having the slightest idea of how to correctly read it aloud.

However, it’s also worth noting that these categorizations are imperfect—most notably with respect to the syllable breakdown in Spanish.  In poetry especially, but in everyday speech as well, Spanish often exhibits elision, or the limiting or even complete omission of syllables.  This most commonly occurs in the present perfect form; for example, when saying he elegido (I have chosen), likely the first two syllables would be nearly synthesized to one.  This is understandably difficult for non-native Spanish speakers to recognize in speech, let alone authentically reproduce.

Keeping these aspects of sound in mind, both English and Spanish learners will be able to not only speak more correctly, but improve their listening comprehension skills.  Furthermore, reading in the second language will achieve new texture, for the voices—be they of particular characters or the narrator—will begin to resonate on more than a visual level.

When learners of any non-native language reach a level of intermediate-to-advanced comprehension, new preoccupations emerge.  In English, we might describe one of these as “speaking so it sounds right”, but of course the crux of this—“sounds”—is not so simple as the statement suggests.

One obvious sort of “sound” is pronunciation, the predictable ways of saying vowels and consonants.  For native English speakers learning Spanish, this is above all an effort of repetition, as the pronunciation of all vowels and (most) consonants is fixed.  Once you learn the patterns, you’ve just got to practice.  There are several variations, though; for example, the pronunciation of ll and y. 

For native Spanish speakers learning English, however, the process is not so simple.  Although Spanish, like English, varies from region to region, these varieties are, once learned, predictable.  Pronunciation variance only truly exists for Spanish speakers who are exposed to multiple Spanish-speaking regions.  This is not the case for English, whose pronunciation system is fundamentally varied.  An easy example is the pronunciation of the a in cat versus that in cape.  The “rules” are complex and imperfect and, to an extent, mastering pronunciation is a process of trial-and-error. 

Another sort of “sound” is the rhythm or isochrony of a language, and with this both English and Spanish learners struggle.  For native English speakers learning Spanish, the language can seem faster than their mother tongue, whereas for native Spanish speakers learning English, the latter can seem slower or unpredictable.  Again, a fundamental difference emerges here: Spanish is “syllable-timed”, and English is “stress-timed”. 

Basically, in Spanish, all of the syllables should take the same amount of time to say.   Because the frequency varies from speaker to speaker (and from time period to time period), it is not accurate to generalize Spanish as a “faster” language.  In English, syllables last different amounts of time, but without any sort of diacritical indicators (i.e. link to http://en.wikipedia.org/wiki/Diacritic).  This is an understandably complicated system for many native Spanish speakers.   Ostensibly, one could perfectly understand written English without having the slightest idea of how to correctly read it aloud. 

However, it’s also worth noting that these categorizations are imperfect—most notably with respect to the syllable breakdown in Spanish.  In poetry especially, but in everyday speech as well, Spanish often exhibits elision, or the limiting or even complete omission of syllables.  This most commonly occurs in the present perfect form; for example, when saying he elegido (I have chosen), likely the first two syllables would be nearly synthesized to one.  This is understandably difficult for non-native Spanish speakers to recognize in speech, let alone authentically reproduce. 

Keeping these aspects of sound in mind, both English and Spanish learners will be able to not only speak more correctly, but improve their listening comprehension skills.  Furthermore, reading in the second language will achieve new texture, for the voices—be they of particular characters or the narrator—will begin to resonate on more than a visual level. 

Translation errors severely damage branding image, even big brand giants like Mango

Sloppy translations, or translations that are hastily authorized without being sent through a strict screening process based on lots of research and managed by reliable, language professionals, can destroy a business’ reputation. Even Mango, Spain’s fashion giant, isn’t safe from the dangers of translation errors.

Last week, Mango made worldwide headlines thanks to an incredibly foolish translation error related to the term “esclava” in the promotion of a new line of jewellery in France. “Esclava,” meaning “slave,” is also a common Spanish term used to describe a particular style of bracelet. Problems arose, however, when the term was used in promotional material in France. The phrase is not understood or accepted on any level in France as a fashion reference to bracelets.

Over 4,000 people joined in with a social networking petition, campaigning against Mango and its insensitive, inappropriate use of the term “esclava” when promoting its new line of jewellery in France. The petition went viral via Twitter thanks to a number of French associations, including SOS Racisme & Cran, actresses Sonia Rolland and Aïssa Maïga, and the influential activist, Rokhaya Diallo.

“Esclava,” a perfectly acceptable term referring to a style of bracelet in Spain, created instant and widespread anger amongst members of the general public, so much so that “boycott Mango” soon became a trending topic on the Twitter network. Mango was left with no option but to address the public directly, accept full responsibility for the terrible error in the translation of its marketing campaign and make immediate changes to the way in which its products were being marketed in France.

Mango’s reputation suffered a huge blow within a very short space of time because of a small, but hugely important error in translation. Contextual knowledge, cultural understanding and professional language skills are essential for all kinds of translations, large or small. Multinational companies are at risk just as much as smaller businesses are. Foolish mistakes are made all the time. These mistakes can be costly and can irreversibly damage the reputation of any company on a large scale. This is particularly true now more than ever, thanks to the power of the Internet.

Screenshot of Mango site selling the controversial bracelet

Make sure your translations are executed well and that your team of translators are experts in what they do. Investing more time and money in your translations is always worth the extra expense in the long run.

Tools for translators: A powerful desktop search tool

Copernic Desktop Search is a software tool that makes it simple and easy to find anything on your PC. By indexing your hard drive and providing a user-friendly search interface, a person can instantly locate more than 150 file types, including images, multimedia and emails (it includes an optional web search engine.) If the user so chooses, the tool can also index Contacts, Favorites and web surfing history.

Many people are already aware that Windows has a function that performs more or less the same tasks. What makes Copernic Desktop Search different is the fact that it is much more powerful than the built-in Windows tool and can instantly locate a file hidden anywhere on your computer. And it has a free version that contains more bells and whistles than you would normally expect from a free version.

So, how is this relevant to translators and other professionals within the translation industry? For starters, anyone who has worked in the industry for any length of time knows how quickly those translation files can pile up. And without a detailed organization system combined with an excellent memory, it can be easy to lose track of what you have saved and where. This tool is particularly helpful when a client from long ago suddenly resurfaces and requests additional translations based on a previously established style/standard. Looking up those old files becomes necessary, and finding them quickly is essential. There are a number of other situations that might call for a file search, and whenever one of them arises, it would be a good idea to have Copernic search available.

The Origin of Hashtag

This week we’re starting a new blog series called “The Origin of …” In it, we’ll be discussing the origin of a new word each week, including it’s translations or adaptations in other languages. We begin the series with a word that has become widely recognized among Internet parlance in a short amount of time: hashtag.

Going Viral

Most people recognize the hashtag (#) as a symbol used on Twitter to introduce a topic or conversation so that other Twitter users may search for, follow and contribute to the conversation. Of course now it is so popular that it’s not uncommon to see the symbol pop up on other social networks as well, but without the corresponding search function. Yet the hashtag was not an original creation from Twitter’s founders. The concept was originally thought up and given its ubiquitous symbol by a user experience designer working on Google+. That designer, Chris Messina, pitched the idea to Twitter’s guys in August of 2007 as a way to organize groups on the social network, giving him the nickname “hash godfather.”

Some reports indicate that the first time the hashtag was actually used was in relation to the miraculous landing of Flight 1549 on the Hudson River in early 2009. Among the many tweets flying around in relation to the event which had temporarily taken over the country’s news cycles, one user included #flight1549 at the end of their tweet. After that it was picked up by others tweeting about the incident, and quickly went viral.

Hashtag in Other Languages

There is always the question of whether new technology terms will be translated into other languages, or simply adopted as they are. As is to be expected, the French government has chosen to introduce their own word meaning hashtag in French. That word, mot-dièse, is not a literal translation, but rather means word and sharp — as in the designation of pitch in music, represented by a symbol similar to the pound (or hash) sign but without its inclination to the right.

It should also be noted, however, that not all French-speaking countries follow the lead of France when it comes to language developments. In francophone Quebec, Canada, for example, they prefer the term mot-clic.

But just as the French have done what they usually do — declare a new word to avoid adopting the English term — Spanish speakers have also done what they usually do in these situations. That is, they adopt the word with slight variations in spelling and pronunciation, effectively making it their own. Other words related to Twitter stand as examples of this: tuit (tweet), tuitear (verb of “tweet”), tuitero (a person who tweets), etc. In the case of hashtag, the literal translation would be etiqueta de almohadilla. And while this Spanish phrase is used in some areas, others choose to simply go with the original English term, adapting it to their own accent. As with French, it just depends on the region or the individual.

Managing Work Overload

too-much-work

Being confronted with too much work is not necessarily what every freelance translator fears when they branch out on their own. Not having enough work to make is usually higher up on the list of worries. But once you get going with your freelance business, it’s not uncommon to find yourself on the other extreme — with too many projects to finish in too little time, and more requests coming to your inbox seemingly by the minute.

Knowing how to deal with these times of too much work can mean the difference between maintaining your client relationships and managing your business for the long-term, or gradually losing control of your work.

Organize and Prioritize

When it seems like there are too many jobs coming in too fast, and you’re worried about losing track of deadlines and clients, the best way to get a hold on everything is to sit down and organize your requests. This includes grouping them into smaller jobs and jobs that will require more time. That way, you will be able to identify the assignments that you can finish quickly and cross off your list before tackling the larger ones with longer deadlines. In addition to being a great way to face the problem of too much work and get a handle on it, it can also give you some relief by shortening your to-do list.

Be Honest

The ability to be honest about how much work you’re facing is something that a lot of freelancers take for granted. They don’t want to appear as though they’re a novice who can’t manage their own work flow. But heavy times and lean times are just part of the game, and usually clients will understand that. Even if they’re not very interested in your schedule, being upfront about the overload that you’re facing can give them the opportunity to clarify that the deadline for their project is either very strict, or that it can be put on the back burner if need be. This kind of transparency could offer you an amount of much needed flexibility. Alternatively, if every client says their project is urgent, then you can either choose to turn down a few or try the next option.

Outsource When Necessary

This is a common suggestion, but an effective one. If you’ve organized your jobs and gotten the smaller, faster ones out of the way; if you’ve been honest with yourself and your clients about facing too much work all at once, but you still don’t have a solution, the final option is to outsource some of your work. Ideally, you would be able to establish relationships with other freelance translators with flexible schedules that would allow them to help when you have lots of work, and be on stand-by when things are lighter. Managing that is another thing altogether. But outsourcing in any capacity can ultimately help preserve your reputation with your clients as someone who finishes work on time, and as someone who is available to take jobs. And that will certainly help your business.

Say Goodbye to Social Sites

You are probably not aware of how much time you loose every time you comment on those photos your best friend posted or when you are checking twitter every ten minutes. Try closing all those apps and websites that are not necessary for translating and you will realize you can get much more work done.

Take Breaks

Working long hours non-stop will not help your productivity. Your body and mind need short breaks so that you can go back to work with a fresh head. Go for a short walk, take some minutes to listen to your favorite music and relax or just take 10 minutes to stretch your body.

Dos and Don’ts of Translation Project Management

For freelance translators, project management can end up being one of the more time-consuming roles that they fill. It is a multi-faceted set of responsibilities, and mastering it is essential to making sure everything runs like a well-oiled machine. It covers everything from managing time schedules and deadlines, to setting rates and communicating expectations. It means covering your bases up front to avoid potential miscommunications later on, but also being prepared to deal with situations that don’t go according to plan.

  • Always plan. Planning involves several aspects, including working within deadlines. As a project manager, you are responsible for assigning projects and making sure that deadlines are realistic given the availability of the translators and proofreaders that you work with.
  • Get to know your workers. Understanding the abilities and shortcomings of the people that work under you can help avoid surprises along the way. If you know, for example, that a particular translator takes longer to do a particular type of job, first make sure that the agreed deadline takes that into account, or that you have someone else on hand to do it. And this leads us to the next point.
  • Avoid putting people in the wrong roles. For example, don’t assign a medical translation to someone who specializes in legal translations. Not only would it likely take longer to get the job done, but the end product may not be up to standards.
  • Form the right teams. This is an extension of knowing the people that you work with, but we’ll expand on it here because managing people is always one of the most difficult, and important things that a manager must do. If you know that certain translator doesn’t get along with a proofreader, don’t put them to work together. Get to know their skills as well as their personalities to make the most effective team combinations.
  • Don’t be afraid to ask for help. Very few translators are experts in every field, even project managers. At some point or another, everyone could use a little help or advice. And even the best project manager can meet their downfall by failing to ask for help when it’s needed. Instead of taking that risk, seek collaboration among the people that you work with. Not only is the communication good for everyone on the team, but it also reminds them — and you — that you hired them for a reason.
  • And the final point is that if you ever see a battle brewing between the members of your team, don’t take sides. Neutrality is an important quality in a manager and once lost, you may never get it back. On the other hand, don’t avoid problems or try to ignore them. Dealing with issues head-on, in a neutral, problem-solving way, can keep them from cropping up again in the future.

If you’re currently working under a project manager, or if you are one yourself, consider the effectiveness of those efforts in relation to the points listed above. A small change could make a big difference.

Cocoliche and the origins of a regional dialect

Regional differences in the way Spanish is spoken can usually be attributed to either the influence of native languages that exist in a particular area or the languages brought by immigrants that blend with Spanish to create a unique regional dialect. The Spanish spoken in Buenos Aires, as we have discussed in our series on Lunfardo words, is no exception.

Another example of a language influence is Cocoliche, which takes its name from Antonio Cuculicchio, a theater worker in the Podestá theater company established in Argentina and Uruguay towards the end of the nineteenth century. An Italian immigrant, Cuculicchio’s accent was apparently often mocked by others, giving rise to the comical caricature of a figure called “Cocolicchio”, representing a southern Italian.

Cocoliche is a hybrid language that arose from the meeting of Spanish in Argentina and Italian brought to that country by immigrants around the turn of the twentieth century. The result was a pidgin — an oral form of communication that blended elements of two languages to foster communication between diverse groups of people, in some cases simplifying the grammar and lexicon of each language.

Over time, as the Italian immigrants in Argentina spread out geographically and blended more into their new culture, Cocoliche began to disappear. Yet as it became more and more rare to hear the language spoken, per se, its remnants were left — and still remain — in the form of surviving words and turns of accent. Indeed, Cocoliche is the origin of some characteristics commonly associated with the Argentinian accent of Italian immigrants, such as the “ch” sound in “diche” (dice).

Italian family arriving in Buenos Aires

Some cocoliche words:

 

A Call to “Erase” Racism from Spanish

Uruguayan Musician Rubén Rada supports the campaign

A new campaign is picking up steam to eradicate instances of racism in the Spanish language. The contentious phrase, “trabajar como un negro” (“to work like a black person”), is unifying musicians, famous athletes, and officials in a call to Spain’s Real Academia Española (RAE) to eliminate the phrase for being discriminatory and outdated.

The RAE is a royal institution responsible for regulating the Spanish language including its lexicon, grammar, orthography and other linguistic aspects. The institution received an open letter signed by several figures which was then published and disseminated around the Spanish-speaking world by various media outlets.

The phrase has roots in the history of African slavery on the continent, and is sometimes compared to the expression “to slave away” in English. Proponents for its eradication from common speech argue that it recalls a time of discrimination, inequality and subjugation which Uruguay — and the Spanish-speaking world as a whole — would best leave in the past. They also argue that removing it from the Spanish language would help break the cycle of using pejorative language in reference to certain ethnic groups.

The petition can be viewed at http://www.borremoselracismodellenguaje.com/s.php. Those who would like to add their name to its list of supporters can also sign the petition at the same web address.