What Steps Should You Follow to Get a Successful Translation?
Feeling overwhelmed by the translation process? Don’t know how or where to start? One of Transpanish’s priorities is to educate customers so that they get the best translation service without any unpleasant surprises that could jeopardize their project. That’s why we’ve come up with the following tips to help you make the right decisions for […]
How US Politicians “Hispander” to the Latino Vote
The Hispanic population constitutes the largest minority group in the United States, if one counts the population as one ethnic group, and this is only forecast to increase. As such, the Spanish language is not only an increasingly important language in the US for the country’s corporate and cultural spheres but also its politics. In […]
How Should Translators Approach Content Too Complex for Its Intended Audience?
Language can be hard at the best of times, but paradoxically at the times when communication is the most important, all meaning can be lost in jargon for the average reader. This is a common phenomenon in fields like the civil service, finance and health care, all of which affect every person on the planet. […]
How failing to proofread your website content will lose you money
In a world where internet buying has become common place, there is less and less face-to-face contact with sales people. Coercing potential customers into purchasing a product or service in-store just doesn’t arise as often. Everything comes down to your website content. So what happens if that content is littered with typos, spellings or grammatical […]
A Guide to Translating Health Care Materials into Spanish – Second Part
In our last article, we discussed the benefits of translating health care materials into Spanish, and looked at some of the steps involved in the process. Once the decision has been made to translate the materials, the next step is to find a qualified translator. Here, we offer you a guide to recruiting qualified medical […]
A Guide to Translating Health Care Materials into Spanish – First Part
Consider for a moment what it would be like if you broke your arm on holiday in Mexico. One minute you’re enjoying soaking up the sun in your resort, the next you slip on your way to the pool, and you’re on your way to hospital not understanding a word anyone says around you. From […]
Translating Brochures into Spanish: Best Practices
In the age of websites, questions are raised over whether translating brochures into Spanish, and indeed other languages, is still necessary. Here, we explain why it is still an essential part of marketing and look at the best practices of this type of translation. The need for brochure translation However well-designed, effective and multilingual a […]
Bad translations are not always a laughing matter
A professional translator is far more than someone who speaks a couple of languages; a professional translator not only has native-level skills in both languages; he or she will consider both the terminology and register of the message to be interpreted (the text), and also the target audience to which it is directed. Errors in […]
Bilingual drug labels: Can you trust them?
In recent years, laws have been passed in the U.S. at the national and local levels to guarantee that Spanish speakers (and others who don’t speak English) are provided with the instructions for taking the medication in their language. The aim was to make sure that those with a low level of English proficiency were […]
International e-commerce: When marketing in English only isn’t enough
Today, the world can be your global marketplace, thanks to e-commerce, the buying and/or selling of goods and services over the internet or via other electronic services. The proliferation of B2B (business-to-business) and C2C (consumer-to-consumer) web portals and other marketing platforms has made it possible for companies and individuals across the world to shop for, […]
