Prescription Medication Labels and Translation: Meeting the Needs of Non-English Speakers

A bill is currently being deliberated in the California State Senate that would require pharmacies to take “the needs of patients with limited English proficiency” into consideration when labeling prescription medications. Medication errors, a leading cause of medical accidents, may be reduced when patients have improved understanding of how to take prescription drugs.

With approximately 18% of the U.S. population over the age of five speaking a language other than English (according to 2000 U.S. census figures), professional translators have a duty to aid health care providers to ensure accurate and useful translations of not only prescription drug labels, but instructional and educational materials as well.

Five main issues continually plague the accuracy of health care translations and jeopardize the health care provider’s ability to communicate effectively with the patient.

(1) Literacy and educational levels: Health care texts presented for translation are often written in a sophisticated manner that can be easily misunderstood by the target audience.

(2) Imprecise writing: Typographical errors, incorrect punctuation and/or poor word choice in the source document may lead to unintentional changes to the meaning of the original text.

(3) Inappropriate use of color: Various cultural groups assign different meanings to the same color. For example, while red signals danger to many English speakers, other cultural groups such as the Chinese view red as a symbol of luck or happiness.

(4) Representation of numbers and dates: The formatting of dates, weights and other numerical information may lead to confusion, as different language groups write this information in different ways.

(5) Cultural and religious sensitivities: The use of certain anatomical terms may be considered offensive to some cultural groups.

In order to combat these problems, it is important for translators to develop systems including style guides or glossaries, built in collaboration with various clients. In addition to factoring in style decisions, translators should also consider the level of education of the target audience, the location of the target population, formal or informal tone, idiosyncratic titles, capitalization, and translation for the web. Glossaries should be thought of as living documents that grow and change over time. They ensure the consistent use of terminology from document to document while accounting for client preferences.

Top reasons why you should target the Hispanic Community

– There are 48.4 million Hispanics in the US today.

– The Hispanic online population reached a record 20.3 million visitors in February 2009, representing 11 percent of the total U.S. online market.

– The projected Hispanic population of the United States on July 1, 2050 is 132.8 million.. According to this projection, Hispanics will constitute 30 percent of the nation’s population by that date.

– As of 2009 the U.S. Hispanic population ranked second in the world. Only Mexico (111 million) had a larger Hispanic population than the United States.

– Hispanics represent the largest middle class group in the US, and over 88 percent have a household income of $50,000.

– Hispanics spend more than 14 hours online a week.

– The cost of Spanish-language keywords is considerably lower than their English language counterparts.

Still not convinced you should translate your marketing materials to Spanish? Did you know that there are around 358,000,000 million speakers in the world?

 

The Advantages of an Online Spanish Translation Service

Companies with a consistently high volume of translations often resort to hiring in-house translators to meet their needs; however, retaining one or more full-time translators presents various challenges. Working closely with a trusted online Spanish translation service may be a more viable method for getting translations done in a timely manner and at a fair price.

One of the greatest advantages of working with an online Spanish translation service or agency comes from the cost benefits. Hiring a full-time, salaried translator to work in-house can be a pricey affair, particularly for a small to medium-sized company where costs must be more carefully monitored. In addition to the translator’s pay, it’s important to consider the expense of employee benefits, sick time, etc. The company must also provide access to necessary translation tools such as translation memory software and dictionaries, and the cost of licenses quickly adds up.

Some companies may have frequent translation needs but not at a level that would justify the expenses and resources required for an in-house translator. In this case, contracting with an online Spanish translation service represents an excellent approach to meeting a company’s translation demands.

An online Spanish translation service or agency retains a handpicked pool of qualified translators with professional experience and background in a number of different subject areas. While a particular in-house translator may be highly competent when it comes to technical translations, for example, what happens if a complicated legal translation needs to be performed? Working with an online translation agency gives your company access to translators with a broad range of specialties and the flexibility that an in-house employee may not be able to provide. It’s unrealistic to expect one translator to be a “superhero” and do it all.

Lastly, using in-house translators doesn’t guarantee quality translations. A significant advantage of working with a respected online Spanish translation service or agency lies in the numerous quality control measures in place to ensure an excellent final product. In-house translators can produce very high quality work, but generally, additional translators or employees are involved in the proofreading or editing process to ensure the best possible result. When the organization must rely on a team of translators or other employees to get the job done, the company is no longer saving money by having the in-house translator.

Google Translate and the Struggle for Accurate Machine Translations

Using a pioneering approach to machine translation (MT), search behemoth Google now provides translations from 52 languages through its Google Translate service. Google has capitalized on its access to unfathomable amounts of data, largely in the form of transcripts from the proceedings at the United Nations, which have been rendered into some 23 languages by professional human translators. Google Translate trawls this invaluable source of data, along with text from the Google Books scanning project and additional Internet resources, for likely translation matches. Internet users access the tool tens of millions of times each day to translate information as they surf the web.

While Google Translate has made impressive strides in our ability to understand and communicate with the rest of the world, what do the future prospects look like for the service and other machine translation programs? According to the leader of Google’s machine translation team, Franz Och, “This technology can make the language barrier go away.” Other linguistics experts contend that MT will strengthen linguistic diversity by freeing the world from the need to focus on dominant languages such as English. Ironically, one potential consequence of the widespread use of tools like Google Translate is decreased incentive for individuals to learn English and/or become multilingual.

Though some experts claim that Google Translate’s results will better with time, researchers and computer scientists working on the project note that the system is unlikely to dramatically improve with the addition of more data. “We are now at this limit where there isn’t that much more data in the world that we can use,” notes Andreas Zollmann, a Google Translate team member, “so now it is much more important again to add on different approaches and rules-based models.”

Of course, detractors state that regardless of the technological advances made, machine translation will never learn to pick up on the cultural undertones and subtleties at play in language. Jokes, idioms and wordplay are largely lost on Google Translate, which fails to capture the “flavor” of the text. According to author Douglas Hofstadter, “There is no attempt at creating understanding, and therefore Google Translate is doomed to the same kind of failure forever.”

Digital Marketing Is Essential in Building Brands With Hispanic Consumers

A new digital marketing study conducted by comScore and commissioned by Terra reveals that Hispanics are the ideal online consumers. The stunning results of the Terra comScore Ad Value Research Study show a full spectrum of engagement by Hispanics across multiple digital platforms including new data about how marketing initiatives positively influence brand perception. It also shows how Hispanics are in most instances more active in a wide variety of online activities and more receptive to new technology than non-Hispanics. The research also re-affirms that the Internet is the main media source of information for Hispanics when researching information about any service or product and goes even further by including an analysis of online engagement by category known as cognographics.

Fernando Rodriguez, CEO of Terra, said: “This study breaks ground on several fronts with new information on the impact Internet advertising has in building a brand in the Hispanic market. We are excited to share the in-depth results with our clients in order to provide insight as to how better reach the Hispanic consumer online,” added Rodriguez.

A key finding which represents a great opportunity for marketers is that if spoken to and reached with culturally relevant messaging in English and Spanish, Hispanics will react positively to brands online more so than non-Hispanics. While non-Hispanics may tend to look at interactive advertising as intrusive, Hispanics seem to be appreciative of the brands that are trying to reach out to them.

For example, Hispanics are more responsive to targeted ads with 37% saying they would likely respond to them vs. 30% for non-Hispanics. 35% of Hispanics vs. 27% of non-Hispanics said they are more open to advertising on sites where they read or contribute user generated comments. 37% of Hispanics vs. 25% of non-Hispanics enjoy the interactivity of online video ads, and the ability of obtaining additional information which is unavailable through a traditional TV ad. Furthermore, 36% of Hispanics vs. 24% non-Hispanics claim that Internet advertising has motivated them to visit a retail establishment while 35% of Hispanics vs. 25% of non-Hispanics are likely to attend movies based on their online campaigns.

The study also shows Hispanics are more open and willing to explore new technology presumably to stay up to speed with trends. In addition, these initiatives are likely to enhance their perception of the brand with 60% of Hispanics vs. 42% of non-Hispanics saying that they react positively to I-Pad demonstrations, virtual shoppers, mobile coupons, live streamings and others.

Hispanics are as engaged in social media as non-Hispanics; however they are more receptive to receiving updates for offline activities through mobile text alerts, Twitter feeds and Facebook. These include shopping for large retail items, and looking for entertainment information such as movies, concerts, events and places to eat. They are also more likely to visit a brand’s fan page and to follow Twitter updates from artists. Hispanics also show a higher rate of participation than non-Hispanics in numerous social media activities.

Use of Social NetworksHispanic
(A)
Non-Hispanic
(B)
Viewed a live stream24%18%
Posted ratings and reviews26%16%
Searched for a job22%12%
Purchased a product due to a recommendation18%12%
Sought out customer support for a product/service17%7%
Sold a product through a social networking posting11%6%
Found a new job12%4%

With 30 million Hispanics online, or 60% of the population, and a continued trend showing more use of the most advanced features such as video and social media, the study shows that the digital divide is now becoming a thing of the past as Hispanics are at the forefront of embracing Internet and Technology.

Methodology
A total of 2,300 surveys were completed between September 13 through October 18, 2010. The nationally representative sample was recruited from comScore’s online panel. All participants reside in the USA and are aged 13+ years. The data were weighted to national online targets for age, gender, household income, region of residence, and language preference (Hispanic only). The margin of error (95% confidence level) for a sample of this size is +/- 2.04 percentage points.

Source: Terra

Read our article 2010 U.S. Census Data Reveals Continued Growth of Hispanic Population

Reach out to the Hispanic Community with a Spanish Translation.

The RAE Discards Some Proposed Spanish Spelling Reforms

The Real Academia Española (RAE) recently announced a number of proposed changes to spelling conventions, causing quite a stir throughout the Spanish-speaking world. Many academics and writers scoffed at the RAE’s plans to introduce these spelling reforms, which, according to some, were bound to create unnecessary confusion.

Following the academy’s recent meeting in Guadalajara, Mexico, linguists approved an 800-page document describing the various newly adopted reforms. The following proposed changes – some of the most hotly debated – were discarded by the RAE’s 22 academics:

»Writers may choose whether the word “sólo” as well as demonstrative pronouns such as “éste” or “ésa” carry an accent. Previously, the RAE had suggested that the accent be eliminated.

»Respecting the fact that the names of the letters “b,” “v,” “w,” and “y” vary among different Spanish-speaking countries, the RAE dismissed the suggestion of assigning just one name to these letters. For example, the name of the letter “b” will continue as be alta,” “be larga,or simply “be,” while the letter “y” will retain its historic designation as “i griega” alongside the newly admitted name “ye.”

The rest of the previously announced reforms remain in effect.

Medical Terminology: Prefixes and Suffixes in English and Spanish

Doctors and other medical professionals communicate information about their patients using medical terminology, the language of health care. A medical term is composed of 1) a root word, 2) a prefix, a group of letters attached to the beginning of the root word, and/or 3) a suffix, a group of letters attached to the end of the root word. Since virtually all prefixes and suffixes used in English and Spanish medical terminology are derived from Latin and Greek, the two sets of terms are extremely similar in many cases. Some would argue that the complexities of medical terminology are akin to those of a foreign language, but with a bit of knowledge and understanding of prefixes and suffixes, the vocabulary of medicine is greatly simplified.

We recently added a medical terminology section to the Transpanish website that includes prefixes and suffixes in both English and Spanish. Feel free to bookmark the page as a resource!

Some of the prefixes and suffixes you will find in our page:

gynec/o
-scopy
endo-
-gram

Visit our Glossary section for Medical Glossaries.

Project Management and Translation Vendors

As a Project Manager you will be coordinating multiple projects – each project will have a minimum of two outside vendors (translator and editor) with the possibility of many more.

Your vendors will usually work off-site as independent freelance vendors who have agreed to work with your agency on an independent basis. Your agency in turn has agreed to work with the vendor and has ensured that they have completed the appropriate tax forms, signed the Confidentiality Agreement, submitted their resume, references and details of their past experience and in some cases have taken an evaluation test. The Purchase Order you issue to the vendor will act as the agreement for the job.

Keep in mind that your vendors will likely have entered into similar agreements with other agencies so you will be competing for their time.

Vendors you will be working with in a translation project

Translators will have the task to take the written text that your client provides and rewrite it in their native language, staying as faithful to the source text, source format and provided reference as possible. The translators you hire should be native speakers of the target language with subject area knowledge and they should have translation experience.

Editors will have the task of polishing the translation and making the language flow as smoothly as possible. They should also be responsible for confirming that the translation is complete and for verifying consistency of terms and adherence to any supplied reference or glossaries. The editors you hire should be native speakers with subject area knowledge and they should have translation experience.

Proofreaders focus on the details. They need to ensure that all text is faithfully reproduced. Though their knowledge of the target language can help verify the quality of the translation – or alert you to problems, proofreaders must be reminded that they are not to re-translate the text. If there are problems, the Project Manager should be told and the PM is responsible for contacting the translator and editor and developing the recovery plan. Ideally proofreading will be done by internal staff working closely with the PM.

Typesetters will be responsible for laying out the approved translation into the client-supplied source layout file. They will need to have the appropriate software application and good knowledge of typesetting in foreign languages. Remember language conventions vary! The Project Manager must be responsible for supplying them with the final source file and the translated file for typesetting. As clients can update files in the middle of the process and since the translation process involves multiple people, but sure to keep a close eye on the versions and always send the correct versions to the typesetter. If changes occur during the Desktop Publishing phase, be sure to communicate any changes to the typesetter and discuss it with them to make sure all instructions are clear.

Skills to look for when contracting translators and editors:

  • Native speakers
  • Subject area experience
  • Experience with Translation Memory software (Trados, Wordfast, etc)
  • Up-to-date on technology
  • They should be willing to do basic research as necessary for a project (projects requiring extensive research should have the research phase included in the work flow both for scheduling and cost)
  • They should ask questions when needed and should point out problems in the source text when they find them
  • They should produce accurate and complete translations, while adhering to their deadlines
  • They should deliver on time and alert you to any potential delays as soon as they are aware of them

Also read Project Management in the Translation Industry.

New Spanish Spelling Reforms from the RAE

Spanish Spelling Rules Get a Makeover

Change is coming to Spanish orthographic conventions courtesy of the Real Academia Española (RAE), the organization that defines Spanish language standards. Last week, the RAE announced a number of planned changes prepared by 22 linguists from both Spain and Latin America. If all goes well, the changes to the Spanish language will be officially adopted on November 28 at the academy’s next meeting in Guadalajara, Mexico.

The following is a summary of some of the most important changes that are about to be implemented:

»The letters “ch” and “ll” have been considered a part of the Spanish alphabet since the 19th century, but no more. The Spanish alphabet will now consist of 27 letters.

»The names of the letters “b,” “v,” “w,” and “y” previously varied among different Spanish-speaking countries. The RAE seeks to further unify the language by assigning just one name to these different letters, e.g. the name of the letter “b” will change from “be alta” or “be larga” to simply “be.”

»The accent will be eliminated from the word “sólo” except in cases where its omission may lead to ambiguity. Previously, “sólo” was used to distinguish between the adverbial form of the word meaning “only” and the adjectival form “solo” meaning “alone.” Demonstrative pronouns such as “éste” or “ésa” will also cease to carry an accent.

»The RAE plans to eliminate “q” when it is used to represent the phoneme “k.” As such, Iraq will be written as “Irak” and quórum will become “cuórum.”

» Prefixes such as “ex” and “anti” will be joined to the word they precede. For example, ex-husband will appear as “exmarido” instead of “ex marido,” as it is currently written. Prefixes will continue to be written with a space when they precede two words, as in the case of “pro derechos humanos.”

»Words such as guión, huí, riáis, Sión o truhán will be considered monosyllabic, and therefore, will no longer be accented.

»The conjunction “o” used to be written with an accent when it appeared between two numbers (e.g. 3 ó 4) to avoid confusion with 0, but this rule will be eliminated.

Please read The RAE Discards Some Proposed Spanish Spelling Reforms for the latest changes.

Related Posts:
New Inclusive Grammar Guidelines from the Real Academia Española
Dirae: The Latest Tool to Search for Terms in Spanish

When was the first Spanish Grammar Book published?

In 1492, Antonio de Nebrija published Gramática de la lengua castellana, the first grammar book of the Spanish language. Works had previously been published on Latin usage, such as Lorenzo Valla’s De Elegantiis Latinae Linguae (1471), but Gramática was the first book to focus on the study of the rules of a Western European language besides Latin.

Digital version of Gramática de la lengua castellana.