The Languages of Spain
The first language that springs to mind when one thinks of Spain is – not surprisingly – Castilian Spanish, the country’s official language. However, there are actually a number of other languages and dialects spoken there, a few of which have attainted co-official status in certain regions: Catalan/Valencian, Basque, Galician, and Aranese. Here’s a brief […]
Survey Finds Hispanics Not Connecting with American Companies
A recent survey conducted for management consulting firm Garcia Trujillo LLC found that 64.7% of U.S. Hispanics would show greater loyalty to companies that establish strong, visible ties to the Latino community, while over 66% indicate that they would be more likely to purchase products and services from such companies. Although survey respondents are interested […]
Prescription Medication Labels and Translation: Meeting the Needs of Non-English Speakers
A bill is currently being deliberated in the California State Senate that would require pharmacies to take “the needs of patients with limited English proficiency” into consideration when labeling prescription medications. Medication errors, a leading cause of medical accidents, may be reduced when patients have improved understanding of how to take prescription drugs. With approximately […]
Top reasons why you should target the Hispanic Community
– There are 48.4 million Hispanics in the US today. – The Hispanic online population reached a record 20.3 million visitors in February 2009, representing 11 percent of the total U.S. online market. – The projected Hispanic population of the United States on July 1, 2050 is 132.8 million.. According to this projection, Hispanics will […]
The Advantages of an Online Spanish Translation Service
Companies with a consistently high volume of translations often resort to hiring in-house translators to meet their needs; however, retaining one or more full-time translators presents various challenges. Working closely with a trusted online Spanish translation service may be a more viable method for getting translations done in a timely manner and at a fair […]
Google Translate and the Struggle for Accurate Machine Translations
Using a pioneering approach to machine translation (MT), search behemoth Google now provides translations from 52 languages through its Google Translate service. Google has capitalized on its access to unfathomable amounts of data, largely in the form of transcripts from the proceedings at the United Nations, which have been rendered into some 23 languages by […]
Digital Marketing Is Essential in Building Brands With Hispanic Consumers
A new digital marketing study conducted by comScore and commissioned by Terra reveals that Hispanics are the ideal online consumers. The stunning results of the Terra comScore Ad Value Research Study show a full spectrum of engagement by Hispanics across multiple digital platforms including new data about how marketing initiatives positively influence brand perception. It […]
The RAE Discards Some Proposed Spanish Spelling Reforms
The Real Academia Española (RAE) recently announced a number of proposed changes to spelling conventions, causing quite a stir throughout the Spanish-speaking world. Many academics and writers scoffed at the RAE’s plans to introduce these spelling reforms, which, according to some, were bound to create unnecessary confusion. Following the academy’s recent meeting in Guadalajara, Mexico, […]
Medical Terminology: Prefixes and Suffixes in English and Spanish
Doctors and other medical professionals communicate information about their patients using medical terminology, the language of health care. A medical term is composed of 1) a root word, 2) a prefix, a group of letters attached to the beginning of the root word, and/or 3) a suffix, a group of letters attached to the end […]
Project Management and Translation Vendors
As a Project Manager you will be coordinating multiple projects – each project will have a minimum of two outside vendors (translator and editor) with the possibility of many more. Your vendors will usually work off-site as independent freelance vendors who have agreed to work with your agency on an independent basis. Your agency in […]
