Marketing Your Business in Times of Economic Crisis
“Successful companies do not abandon their marketing strategies in a recession; they adapt them.”[1] — John Quelch of the Harvard Business School With today’s challenging economic climate, both in the United States and abroad, businesses must do more to actively market their products and services. An aggressive marketing strategy is called for in an economic […]
The Meaning of ‘Atorrante”‘
Argentine Spanish is strewn with words and colorful phrases from Lunfardo, a rich vocabulary born on the streets of Buenos Aires in the second half of the 19th century. Now considered a fixture of the Spanish language in Argentina (especially in and around Buenos Aires) and Uruguay, linguists cite the use of Lunfardo as a defining […]
Translation and Interpretation Challenges in the Field of Criminal Justice
Professionals specializing in court interpretation and translation provide an extremely important service during criminal justice proceedings. However, despite these professionals’ best efforts, controversy over the interpretation of testimony or translation of legal documents frequently arises in court cases. Mark Cohen, a New York defense attorney with Spanish fluency, remarked that interpreters encounter occasional difficulties when […]
Apostrophe Use in English
The correct use of the apostrophe in English is problematic for both natives and English-language learners alike. Refresh your understanding of the rules of apostrophe use with the following simple explanations. Apostrophes are used to form contractions, the shortened form of one or two words created by omitting letters. The apostrophe takes the place of […]
Spelling Errors Cost Companies Millions in Lost Sales
Poor grammar, errant punctuation, and typographical errors all spell disaster for online sales. When it comes to Internet sales and marketing, shoddy websites filled with spelling gaffes rarely get a second chance to impress. In fact, most visitors make up their minds about the quality of a website in just six seconds. According to British […]
Translating for Non-profits
Non-profit organizations and NGOs focus on improving the lives of others through diverse initiatives targeted at issues such as housing, social welfare, the environment, health care, education and human rights. These organizations typically require translation services to effectively explain their vision to a global audience, carry out their campaigns and fundraising efforts, and to communicate […]
Hispanic Employees in the Workplace
Hispanic participation in the workplace continues to grow, with Latino workers accounting for 15% of the U.S. workforce in 2010, according to U.S. Department of Labor statistics. Latinos are projected to make up 18% of the total American workforce by 2018. Working in industries such as construction, manufacturing, hospitality, and agriculture, Latinos make an important […]
Target an Audience of 650 Million with Spanish and Portuguese Translations
As the competition in the global marketplace heats up, companies without a strategy for connecting with customers worldwide face a strong possibility of getting left behind. Savvy companies and organizations stand to capture upwards of a combined 650 million potential customers by incorporating Spanish and Portuguese translation into their business strategy. As the influence and […]
Bilingualism Delays Onset of Alzheimer’s Disease
Ellen Bialystok, a cognitive neuroscientist and research professor of psychology, has made the study of bilingualism her life’s work. After nearly 40 years of research, she has discovered that regularly speaking two languages offers a number of benefits, including a delay in the onset of Alzheimer’s disease. Dr. Bialystok found that there’s a significant difference […]
Dirae: The Latest Tool to Search for Terms in Spanish
Spanish speakers and students of the Spanish language now have one more handy tool at their disposal. The Real Academia Española (RAE) – the official institution responsible for policing the Spanish language – recently released the online tool known as Dirae, based on the RAE’s Diccionario de la lengua española (Spanish language dictionary). Unlike traditional […]
