Translating Adult Content

You may have never thought about it, but adult films, websites, magazines, literature, games, comics and packaging for toys and other products don’t translate themselves; someone translates them, and that’s where the adult content translation specialist comes in.

porno-translation

And adult content is a big and potentially profitable niche market to specialize in: according to Forbes, together with internet-related businesses such as websites and pay-per-view movies, traditional porn-related businesses like adult magazines, video sales and rentals and toys and products move billions – some say as much as $14 billion – a year.

Logically, there are translators willing and eager to provide services to such a large potential market; however, those that take that step often run into a problem common to many translators, but that is somewhat more challenging in this field than many others: the lack of terminology resources.

Until just a few years ago, translators had no reliable resource for erotic terminology, a serious issue when you consider that, like slang, erotic terms vary widely from one country to another, and even from one generation to another. What’s more, the lack of information on the correct term can lead to the use of barbarisms, or foreign terms, and the concomitant impoverishment of the source language.

This was the driving force behind the creation of ETEP (Estudios de Traducción en el Erotismo y la Pornografía) in 2011. The collective’s three goals are to get academia to take an interest in sex due to its great importance, broaden studies to include other cultural media (e.g., comics and videogames) and, finally, to get students interested in a market niche of millions of consumers with tremendous financial potential.

And this market is no longer limited to the typical low-budget porn shorts. There is a growing number of adult film directors – both male and female – for whom the plot, and even a message (sometimes ideological), are also important. Erika Lust, for example, casts her actors carefully, imposes high production standards and believes that pornography can be an educational tool as well as pleasurable. Lucie Blush defines herself as a feminist porn director who wants to respect actors, characters and audience, and Antonio Da Silva makes art porn films featuring poetry and narration.

Translating films that are meant to be more than simple eroticism is as demanding as translating literature, and it’s not something usually covered in standard translation studies programs. Translating other adult content has its challenges, too, which is why ETEP has designed a course on translating adult content literature that covers everything from types of adult literature, sex toys, creativity, humor, comics, fetishes, author’s rights, BDSM, the current market and research.

Is translating porn for you?

Would you put it on your résumé, if you did?

Let us know what you think!

Translation Events – August 2015

translation conference

2-7

Summer Interpreting and Translation Research Institute
Gallaudet University, University of Maryland, Washington, D.C. USA

3-Sept 21

Localization Project Management Certification. The Localization Institute. Online, Santa Clara, California USA

7-9

Website Translation and Localization Course. Middlebury Institute of International Studies at Monterey online/ Monterey, California USA.

11-14

Computer-Assisted Translation Course. Middlebury Institute of International Studies at Monterey. Monterey, California USA.

12

Using Metrics to Master the Art & Science of Translation Management. The Content Wrangler, Kinetic the Technology Agency
online

Perfecting Your Web Content Localization Strategy to Reach Foreign Audiences. Ingeniux Corporation, Venga Global online

22

Seminario regional de ProZ.com en CABA, Argentina

25

Localizing Digital Marketing Round Table. Rockant Localization Training & Consulting, The Localization Institute. Washington, D.C. USA.

31-Sept 1

Integrating Multimodality in the Study of Dialogue Interpreting
Institute of Advanced Studies, University of Surrey
Surrey, UK

New Spanish Certification Test Created

Students of most major foreign languages can demonstrate their skill level via a variety of internationally-recognized tests, including the TOEFL and IELTS for English, the DALF for French and the Goethe-Zertifikat for German.

 

Spanish Certification

 

Until just a couple of months ago, however, Spanish had no international exam for certifying proficiency.

This unfortunate situation has now been remedied with the creation of the SIELE (Servicio Internacional de Evaluación de la Lengua Española) exam, developed jointly by Spain’s Cervantes Institute and the prestigious National Autonomous University of Mexico and University of Salamanca, the two largest and oldest centers of higher learning in the Spanish-speaking world, respectively.

Presented by Spain’s King Felipe – who said “We were missing a flexible, highly respected certificate of proficiency in Spanish as a foreign language along the lines of those offered for the English language” in his speech delivered in Mexico City this past July 2 – this new exam has a pan-Hispanic approach, specifically including Spanish’s different linguistic varieties and different geographic variations. It is hoped that this will allow it to become a globally recognized language certificate.

The SIELE will be available at the start of the next academic year in three countries: Brazil, with 120 test centers, the U.S. with 100 test centers, and China, with 61. The forecasts are for some 300,000 candidates the first year alone, with that figure predicted to rise to 750,000 within the first five years. The cost for all four parts of the exam is expected to be about $100, though this may vary from country to country.

Thoroughly modern, this exam – which tests the four core communication skills: reading, writing, speaking and listening – will be taken on-line and can be administered practically anywhere in the world. Not a level-based pass/fail exam, the SIELE is an adaptable placement test that picks the exercises test-takers complete based on their previous responses, returning a proficiency score ranging from 0 to 1,000. Candidates may choose to take any or all of the sections.

The reading and listening portions will be evaluated immediately, while the writing and speaking tests (this latter is recorded in case the grade is contested) will be evaluated by qualified experts using grading scales and will be available within three weeks. Disputes will be settled by a second evaluator. Those taking all four sections will receive a certificate, while those taking one to three sections will receive the graded exams. Results will be valid for two years. The scores given will correspond to the six levels of the Common European Framework of Reference for Languages, with the award of an A1, A2, B1, B2, C1 or C2 certificate, depending on the level of mastery achieved, for those taking the entire exam.

The U.S. – Number One in Spanish Speakers by 2050

Español en USA

Today, more than 548 million people – or 6.7% of the world’s population – speak Spanish, and for 470 million of these, Spanish is their native or dominant language, according to the “El Español: Una Lengua Viva” report issued by Instituto Cervantes.

Mexico tops the list with almost 121 million Spanish speakers, followed by Colombia and Spain, with 48 million and 46 million, respectively. In the US, there are 41 million people with Spanish as their native or dominant language, but if you include the 11.6 million second- and third-generation “limited competence” speakers, the total surpasses the number of Spanish speakers in Mexico, Colombia and Spain. The highest concentrations of Spanish speakers can be found in the country’s south and south-west, where 47% of New Mexico residents, 38% of California and Texas residents, and 30% of Arizona residents are Spanish speakers. In the east, 18% of New Yorkers are Spanish speakers. Surprisingly, 6% of Alaska residents also speak Spanish.

For demographic reasons, the growth of Spanish is outstripping that of English and Chinese (the overall percentages of speakers of these languages are decreasing) globally, while some 21 million people are studying Spanish worldwide (7.8 million in the US); Spanish is also the third-most used language used on the Internet. According to this report, by 2030, 7.5% of the world’s population will speak Spanish, and it is predicted that this figure will reach 10% within two or three generations.

In the US, the number of Spanish speakers (native speakers, limited competence speakers and students of Spanish) is expected to reach 138 million, or about 30% of the population by 2050.

Translation events – July 2015

translation events2

The Internationalization Readiness Checklist. Globalization and Localization Association. Webinar

7-10

5th IATIS Conference. International Association for Translation and Intercultural Studies. Belo Horizonte, Brazil

13-17

International Network for Terminology (TermNet). International Terminology Summer School 2015. Cologne, Germany

15-19

The Local App: Language and Culture in a Flat World
Middlebury Language Schools. Middlebury, Vermont / MIlls College, California, USA

16

Alolita Sharma on internationalizatio­n and localization at Twitter
The International Multilingual User Group (IMUG), California, USA

16-18

Supreme Courts of Arkansas & Louisiana Admin Office of Courts’ Court Interpreter Programs of Mississippi & Tennessee 2015 Legal Interpreting Seminar. Little Rock, A. USA

20-24

13th International Linguistics Olympiad. IOL. Blagoevgrad, Bulgaria

Starting a career in translation

translator careerIn a world whose globalized market means that the positive or negative evolution of one nation’s economy can have effects – sometimes devastating – across the planet, there is one industry that has continued to grow both in complexity and extension due to a seemingly never-ending demand for information sharing: the translation industry. Recent studies from Common Sense Advisory reveal that the translation industry is estimated to be worth over $33.5 billion globally, with predictions by some that it could reach $39 billion by 2018. In the US, this means some additional 12,400 jobs – a 36% increase – by 2019. The U.S. Bureau of Labor Statistics also predicts a whopping 46% percent growth between 2012 and 2022, far greater than the average 11% growth for all careers.

Two factors are driving this exponential growth, and both seem to be long-term trends: businesses expanding to new markets abroad, and increased immigration

With this increasing demand for translators, it’s logical to ask how exactly does one become a translator.

Most translators arrive at their profession via two main paths: education or practical experience.

More and more universities are offering degrees or professional certificates in translation (or translation and interpreting), and there are also, of course, the traditional on-campus programs as well.

Another option, and one that is actually quite common, is to use the experience gained from working as a professional in another field – law, architecture and medicine are common – and apply it to translation work.

Speaking a second language, though, is not enough: Regardless of the path chosen, there are requirements that any translator must meet, and these include native-level language ability in the language you wish to translate into (professional translators generally translate into their native language only); an outstanding knowledge of the foreign language you are translating from, including cultural nuances; excellent writing skills (you must be able not only to understand the source text, but also replicate its style and register); analytical skills (to understand what you read); research skills (for terminology); and IT skills (technology plays an increasingly important role in today’s translation industry, and is key to an efficient business operation).

And there’s another personality trait that can make you a top-level translator: curiosity. Curiosity drives the translator to learn new skills, look up unfamiliar words, research unfamiliar subjects and, in general, to nose around the topic of the translation at hand until he not only understands the words in the translation, but the concept as well.

Most translators work as freelancers; in the US, earnings average about $45,000 a year. However, depending on the language combination (translating from French into Chinese, for example, commands a higher rate than translating from Spanish into English) and the industry (a local community center or a Fortune-500 company), salaries can run into six figures.

One downside to the industry is the fact that there are few official standards that place limits on who can call themselves a translator, and few official bodies that certify translators (the main body in the US is the American Translators Association). As a result, the industry has been flooded with amateurs who attempt to compete with professionals, which makes degrees and certifications invaluable tools when offering translation services.

The exponential growth of the translation industry has opened the door to language lovers who have the skills and knowledge – and are willing to expend the time and effort to develop them to their fullest potential – to create communication bridges worldwide, and translation professionals are always glad to welcome fellow professional translators into the world of multilingual communication.

Translation events – June 2015

translation-conferences5-7

ABRATES VI. Brazilian Association of Translators (ABRATES),
Sao Paulo, Brazil

4-5

2nd International Postgraduate Conference in Translation and Interpreting Studies at Queen’s University Belfast, Belfast, Northern Ireland

7-10

5th IATIS Conference. Belo Horizonte, Brazil

12-13

InterpretAmerica, 5th Anniversary InterpretAmerica Summit
Ride the Way: Finding Opportunity in Uncharted Waters
Monterey, CA, USA.

13

Northern California Translators Association (NCTA), Workshop: Getting Started as an Interpreter, San Francisco, CA, USA.

13-14

ProZ.com 2015 international conference Rotterdam, the Netherlands

18

Bridge for Out of Eden Walk: 21,000 Miles of Social Media in Translation. The International Multilingual User Group (IMUG).
Menlo Park, California, USA

Overcoming the Challenges of Agile Localization Globalization and Localization Association, webinar

18-19

Localization unconference, Munich, Germany

18-20

TAO-CAT-2015. Université Catholique de l’Ouest, Société française des traducteurs. Angers, France

19-20

Simposio Hispanoamericano de Traducción Especializada y Nuevas Tecnologías, Buenos Aires, Argentina.

20-21

IJET-26. Japan Association of Translators. York, UK

26-28

Translation Forum Russia. Business Bureau of the Association of Interpreters. Moscow, Russia

27-28

NZSTI 2015. New Zealand Society of Translators and Interpreters. Wellington, New Zealand

29-Jul 1

Game QA & Localization Europe,IQPC, Barcelona, Spain

 

 

When an English Rule Deserves to be Broken – Part II

English grammar rules

Continuing on with our last article, on English rules that deserve to be broken, this time we’re going to take a look at a longstanding “rule” that has dismayed translators, writers and students alike:

Double negatives are always wrong.

Taught since childhood, this rule seems to be a logical one: after all, our Math teachers taught us that “two negatives make a positive”, and this grammar “rule” boasts a long and illustrious history, first turning up as far back as 1762 in Bishop Robert Lowth’s A Short Introduction to English Grammar.

First, it’s worth noting that not all languages consider that double negatives resolve to a positive – including Spanish, Russian and Persian. The Spanish “No lo he visto nunca” (I’ve not never seen him”) simply emphasizes the fact that the speaker has never, ever seen the subject being mentioned, and puts into doubt the logical argument used to support the rule in English.

Second, even those languages that do interpret doubles negatives as a positive often have non-standard dialects where the construction is common, often with ambiguous meaning.

Chaucer commonly used double, and even triple, negatives – much in the Spanish style – for emphasis:

“Ther nas no man no where so vertuous” (“There was never no man nowhere so virtuous”)

Chaucer, The Canterbury Tales

If someone tries to sell you a ring made of a material that is “not unlike gold”, does it mean that it is gold?

“This accident is not unlike my dream,

Belief of it oppresses me already.”

Shakespeare, Othello

Finally, double negatives in English can be used as a rhetorical tool in “litotes”, a figure of speech that uses a negative to affirm a positive.

“I will multiply them and they shall not be few”.

Jeremiah 30:19

Obviously, here the meaning is clearly the opposite of “few”.

This device is always used deliberately to emphasize something by stating a negative to further affirm a positive, although context necessarily plays an important part in interpreting it, as in backhanded compliments, as in illustrator Mike Grell’s description of James Bond:

“Bond was not unattractive, but there was a cruelty about his mouth and he was more real than Hollywood has portrayed him.”

In short, some so-called “grammar rules” are neither grammatical nor legitimate rules, and there are circumstances in which others can – and should – be broken.

When an English Rule Deserves to be Broken – Part I

Unlike Spanish, which has the Royal Spanish Academy that – together with the other twenty-one national language academies in Spanish-speaking nations – ensures a common standard for Spanish, English has no such body. Instead, there are a number of rule books or “style guides”, each with its own set of rules and guidelines. The Oxford Manual of Style is one of the most popular for British English, as are style guides from The Economist, The Telegraph and The Guardian. For American English, The Chicago Manual of Style and Strunk and White’s The Elements of Style are commonly used for most texts, while the MLA Style Manual and Guide to Scholarly Publishing is the standard for academic publications, especially in the humanities.

English grammar rulesThis lack of standardization has led to conflicting rules – some of which have no historical linguistic basis – and the perpetuation of what can only be called “grammar myths”, with the concomitant confusion about what “correct” English actually is.

Given this reality, what’s a writer to do?

For the first of this two-part blog post, we’ll examine three of the more common “commandments” that have no historical linguistic basis.

1. Never start a sentence with a conjunction such as “and” or “but”.

Inculcated in school children from the time they first pick up a pencil, this rule is useful for youngsters learning to organize their thoughts on a page, but has been repeatedly “broken” by some of the finest writers in the English language, including Shakespeare:

“And your large speeches may your deeds approve
That good effects may spring from words of love.”

King Lear

2. Never end a sentence with a dangling preposition.

Latin does not place prepositions at the end of sentences and, because Latin was considered at one time to be the “perfect” language and thus the model to be emulated, English grammarians applied this rule to English. Though first articulated by 17th-century English poet John Dryden, it became popularized in Robert Lowth’s A Short Introduction to English Grammar published in 1762.

Unfortunately, he seemed to be unable to follow his own rule, writing in the book, “This is an idiom, which our language is strongly inclined to.”

3. Do not split an infinitive.

Once again, Latin grammar rears its ugly head. Since Latin infinitives comprise a single word, they cannot be split, unlike English, whose infinitives comprise two words: “to + verb” (or the bare infinitive, the form used with modal auxiliary verbs) and, once again, prescriptivist grammarians applied the Latin rule to English, despite there being no logical reason for English infinitives to not be split. Henry Alford, the Dean of Canterbury popularized this notion in his 1864 book The Queen’s English. Perhaps one of the most widely known examples of a split infinitive can be found in the opening sequence to the famous Star Trek series:

“…to boldly go where no man has gone before.”

If you’re looking for a more traditional example, Robert Burns wrote in The North Briton, published in 1766:

“Is this the cue given him in his instructions, to boldly assert, that Englishmen are all born to be slaves to a few persons.”

Unfortunately, there are still a few diehards who insist on applying this senseless rule, including United States Supreme Court Chief Justice John Roberts, who unilaterally changed “will faithfully execute” to “will execute faithfully” when swearing in Barack Obama for his second term as president, causing Obama to mix up his words. This inevitably led to charges that his presidency was not legal because he had not uttered the Oath as written, and thus to the two repeating the ceremony – this time, word for word, the following day in the White House.

It is important to remember that many things taught as “rules” are nothing more than stylistic choices, usage conventions or, quite simply, preferences.

Our next post will debunk some more long-standing grammar myths.

Translation Events – April 2015

Translation events. April 2015

9

Localization QA for Responsive Design, Globalization and Localization Association, webinar

10-11

New Spaces of Translation, University of Illinois at Urbana-Champaign, Université Denis Diderot, Champaign, Illinois, USA

11

 Conferência regional da ProZ.com em Porto, Portugal

13-15

LocWorld Shanghai, Localization World, Ltd., Shanghai, China

16-18

Elia Networking Days Lyon, Elia (European Language Industry Association), Lyon, France

16

The Future of Global Online Marketing: Localization Workflow and Optimization, The International Multilingual User Group (IMUG), Mountain View, California, USA

18

Seminario regional de ProZ.com en Córdoba, Argentina.
“Recursos informáticos para traductores”

21

Stories are the Fabric of Our Lives, The Content Wrangler, online

23-25

Institute of Translation and Interpreting (ITI). ITI Conference 2015.
Newcastle-Gateshead, UK

23-24

10th EUATC International Conference, European Union of Associations of Translation Companies, Lisbon, Portugal

23-26

2015 International Medical Interpreters Conference, International Medical Interpreters Association, Rockville, Maryland USA

24-26

International Medical Interpreters Association (IMIA). 18th Annual International Congress. United We Are Stronger! Washington, DC, USA

25-26

ATA Spanish Language Division (SPD). Delaware Valley Translators Association (DVTA). English<>Spanish Translators & Interpreters Conference. Philadelphia, PA, USA

Sixth Language Creation Conference, CONLANG, Horsham, UK

26

Assn of Translators & Interpreters in the San Diego Area (ATISDA).
English <> Spanish Criminal Procedure Law Terminology Latin-American Reforms Workshop. San Diego, CA, USA

28-30

Thailand Translation & Interpretation Conference, Association of Asian Translation Industry, Bangkok, Thailand

30-May 3

NeMLA 2015, Northeast Modern Language Association, Toronto, Ontario, Canada