What Do Translators Expect from Agencies?
As freelance translators, we all know the importance of making a good impression on our clients and maintaining a healthy professional relationship with them; however, what about the impression the client makes on you? The translator-agency relationship can vary significantly from vendor to vendor, depending on factors such as the size of the agency, the […]
Foreign Language Study Abroad
While it’s possible to achieve a high level of proficiency in a foreign language while studying in your home country, in order to take your skills to the next level, it’s essential to be immersed in the language. Language study with native speakers in a foreign country opens you up to the possibility of a […]
The Importance of Translating Foreign Texts
The reluctance of publishers in the English-speaking world to translate works from other languages truly boggles the mind. At a point in the world’s history in which we are more connected than ever before, America and the rest of the Anglophone world remain remarkably isolated from the literary contributions of other languages and cultures. The […]
Transcreation: Specialized Translation for Marketing
The translation of marketing and promotional materials presents unique challenges, not only from a language standpoint but from a cultural one as well. Translations of advertising copy must strive for something beyond technical accuracy; just like the carefully-crafted original text, the translation of a marketing message must be both engaging and culturally relevant to the target […]
Desktop Publishing and Translation
While the content of a translation is always of utmost importance, the presentation of that content should not be underestimated. Even the best translation can flop if it is presented in an unprofessional manner. Desktop publishing (DTP) ensures that a translation delivers visual impact, with a design that complements and enhances the written word. Using […]
Spanish Speakers in U.S. Exposed to Dangerous Pharmacy Errors
Apparently, speaking Spanish in the United States can be hazardous to one’s health. According to a recent study to be published in the journal Pediatrics, Spanish speakers are exposed to an unacceptable number of grave translation errors in the instructions provided with prescription medications. Pharmacists’ computers frequently deliver “Spanglish” translations, which ultimately pose a threat […]
Constructed Languages
Though thousands of natural languages are spoken throughout the world, constructed languages – also known as conlangs or artlangs – peacefully coexist (often in obscurity) alongside them. Unlike the natural evolution that led to the creation of most languages spoken today, a constructed language’s elements have been consciously formulated by one or more individuals. There […]
The Machine Translation Debate
Although computer scientists have toiled for decades to produce machine translation comparable to that rendered by humans, they have yet to succeed. In critical moments when human translation or interpretation is simply not an option due to logistical constraints (e.g. rescue efforts during the recent earthquake in Haiti), machine translation can be a literal lifesaver; […]
Accent Reduction Techniques
Though many learn to express themselves quite masterfully in a foreign language, most speakers of a language other than their mother tongue can still be easily identified by their accent. Most of the time, an accent poses no problems in terms of intelligibility; indeed, many people find foreign accents charming. However, if your accent interferes […]
Studies Reveal Inadequacies in Marketing to the Latino Demographic
Although the Latino market in the United States continues to grow exponentially, many marketers have yet to effectively learn how to tap into this key demographic. With Hispanic spending power approaching the $1 trillion mark, it’s hard to believe that retailers aren’t working more aggressively to capture the attention of this influential segment; however, the […]
