Digital Marketing Is Essential in Building Brands With Hispanic Consumers
A new digital marketing study conducted by comScore and commissioned by Terra reveals that Hispanics are the ideal online consumers. The stunning results of the Terra comScore Ad Value Research Study show a full spectrum of engagement by Hispanics across multiple digital platforms including new data about how marketing initiatives positively influence brand perception. It […]
Should American Students Learn Spanish or Chinese?
With China on track to secure a position as a leading economic force in the 21st century, schools across the United States are beginning to offer Mandarin Chinese to prepare American students to deal with the Asian powerhouse. While there’s little doubt that fluency in Chinese will provide a competitive edge in the future, New […]
How old is language?
Although this question is still being debated, most linguists assume that the full language capacity had evolved by 100,000 BC. This is when modern humans (homo sapiens sapiens) evolved in Africa with a modern skull shape (indicating modern brain function) and a modern vocal tract which would allow these people to articulate all the sounds […]
The Spanish Language in Brazil
The popularity of Spanish as a foreign language continues to grow in Brazil, the only Portuguese-speaking nation on a continent dominated by Spanish. Brazil shares a border with seven Spanish-speaking countries, and it conducts a substantial amount of trade with countries where Spanish is spoken (1/4 of exports and 1/5 of imports). A significant number […]
Spanish in the World
With approximately 400 million native speakers worldwide, Spanish is currently the second most widely spoken language, just behind Mandarin Chinese and ahead of English and Hindi/Urdu. Spanish is also the second most commonly used language on the Internet, trailing English. Most linguistic studies indicate that English, Spanish and Chinese will dominate as the languages of […]
The Future of Spanish in the United States
Many scholars and researchers agree that the Spanish language’s future in the United States looks promising, though it seems highly unlikely that Spanish will unseat English as the nation’s dominant language. There are those, however, who argue that Spanish faces the possibility of diminishing influence in the United States over time, the result of a […]
Endangered Languages Open Database Launched Online
An open database of endangered languages has been launched by researchers in the hope of creating a free, online portal that will give people access to the world’s disappearing spoken traditions. The website has been developed by researchers at the World Oral Literature Project, based at the University of Cambridge, and is now available at […]
Welsh language influence on English
From arctic birds to nicknames, the influence of Wales on the English language has been underestimated, says a Celtic Studies expert. Compilers of the new online version of the Oxford English Dictionary (OED) say penguin, Taffy and cariad are examples of Welsh words adopted by English. Poet Dylan Thomas is also responsible for 635 entries, […]
How many people speak Welsh?
Number of people 3 years old and over that can speak Welsh: 1991 – 508,000 (18.7%) 2001 – 582,000 (20.8%) Increase of 74,000 or 2.1% Source: Welsh Language Board Learn more about Welsh Language Influence on English
The RAE Discards Some Proposed Spanish Spelling Reforms
The Real Academia Española (RAE) recently announced a number of proposed changes to spelling conventions, causing quite a stir throughout the Spanish-speaking world. Many academics and writers scoffed at the RAE’s plans to introduce these spelling reforms, which, according to some, were bound to create unnecessary confusion. Following the academy’s recent meeting in Guadalajara, Mexico, […]
