Survey Finds Hispanics Not Connecting with American Companies
A recent survey conducted for management consulting firm Garcia Trujillo LLC found that 64.7% of U.S. Hispanics would show greater loyalty to companies that establish strong, visible ties to the Latino community, while over 66% indicate that they would be more likely to purchase products and services from such companies. Although survey respondents are interested […]
Linguistic Features of Rioplatense (River Plate) Spanish
The dialect of Spanish spoken in and around Buenos Aires, Argentina is known as Rioplatense or River Plate Spanish. The dialect’s sphere of influence extends to other major cities within the River Plate region including La Plata, Santa Fe, Rosario, Paraná and Mar del Plata in Argentina, and Montevideo in Uruguay. While significant dialectical differences […]
Prescription Medication Labels and Translation: Meeting the Needs of Non-English Speakers
A bill is currently being deliberated in the California State Senate that would require pharmacies to take “the needs of patients with limited English proficiency” into consideration when labeling prescription medications. Medication errors, a leading cause of medical accidents, may be reduced when patients have improved understanding of how to take prescription drugs. With approximately […]
Top reasons why you should target the Hispanic Community
– There are 48.4 million Hispanics in the US today. – The Hispanic online population reached a record 20.3 million visitors in February 2009, representing 11 percent of the total U.S. online market. – The projected Hispanic population of the United States on July 1, 2050 is 132.8 million.. According to this projection, Hispanics will […]
The Advantages of an Online Spanish Translation Service
Companies with a consistently high volume of translations often resort to hiring in-house translators to meet their needs; however, retaining one or more full-time translators presents various challenges. Working closely with a trusted online Spanish translation service may be a more viable method for getting translations done in a timely manner and at a fair […]
«Refudiate” Chosen as 2010 Word of the Year
The New Oxford American Dictionary mulled over pages’ worth of new candidates for the 2010 Word of the Year. Although the technology sector contributed a considerable number of terms to 2009’s field of contenders, this year seemed more heavily influenced by politics, the economy, and current events with words like “Tea Party,” “bankster,” “double-dip” and […]
How do I clean a file created with Trados?
After translation and, in the case of tagged file formats, tag verification, your target files are still in bilingual format. Bilingual files contain hidden source text and segment delimiting marks that must be removed before the target files are converted back into their original format. The process of removing this bilingual data from the target […]
Endangered language opens window on to past
An endangered Greek dialect which is spoken in north-eastern Turkey has been identified by researchers as a “linguistic goldmine” because of its startling closeness to previous forms of the Greek language. Fieldwork examining Romeyka, a little-studied form of Greek still spoken in the area around Trabzon, on Turkey’s Black Sea coast, has revealed a number […]
Google Translate and the Struggle for Accurate Machine Translations
Using a pioneering approach to machine translation (MT), search behemoth Google now provides translations from 52 languages through its Google Translate service. Google has capitalized on its access to unfathomable amounts of data, largely in the form of transcripts from the proceedings at the United Nations, which have been rendered into some 23 languages by […]
Digital Marketing Is Essential in Building Brands With Hispanic Consumers
A new digital marketing study conducted by comScore and commissioned by Terra reveals that Hispanics are the ideal online consumers. The stunning results of the Terra comScore Ad Value Research Study show a full spectrum of engagement by Hispanics across multiple digital platforms including new data about how marketing initiatives positively influence brand perception. It […]
