Tag Archive for 'espanol'

LACMA learns to tweet en Español

Published on July 23, 2009 in News, Spanish Language and Spanish Translation. 3 Comments Tags: , , , .

Today, the Los Angeles County Museum of Art officially went bilingual on Twitter.

The museum launched a Twitter account, @enLACMA, that will provide Spanish-language tweets to online users. “We were looking for new ways for Spanish speakers to engage in the museum, and this is the next natural step,” said museum spokeswoman Allison Agsten.

LACMA’s tweets will be written in English for its original Twitter account, @LACMA, then will be translated into Spanish. The translation will be overseen by Marietta Torriente de León, a special-event planner at the museum, who also will monitor the account throughout the day. “Twitter is a conversation, so it’s critical that a staff member is there to respond,” Agsten said.

The museum said it tweets an average of three or four times a day and has been on Twitter since January.

So far, Culture Monster hasn’t found any other U.S. museums tweeting in Spanish. We talked to the Museum of Latin American Art in Long Beach, which tweets only in English. MOLAA said most of its online followers are bilingual and prefer to receive communication in English.

Let us know if you come across any U.S. museums that have gone bilingual on Twitter. And while you’re at it, follow us on Twitter: @culturemonster.

– David Ng

Source: http://latimesblogs.latimes.com/culturemonster/2009/07/lacma-learns-to-tweet-en-espa%C3%B1ol.html

Voting en Español: The U.S. Presidential Race

Published on June 11, 2008 in News, Spanish Language and Spanish Translation. 2 Comments Tags: , , , , , , , , , , , , , , , , , , .

With an estimated population of 44.3 million as of July 2006, Hispanics are the nation’s largest ethnic minority in the U.S. It’s no wonder that the three main presidential hopefuls (McCain, Obama, and Clinton until just recently) spend a lot of time and money courting this powerful demographic. The political realm is always convoluted and ever-changing, but throughout the presidential race, each contender has reached out to win over the Hispanic community in a variety of ways and to different degrees.

Each candidate has his or her webpage translated into Spanish and clicking through their online information and rhetoric shows varying levels of commitment to swaying the Hispanic vote in their favor.

Take, for instance, Obama’s Spanish language website. While all the navigational buttons are in Spanish, when you click on Temas (Issues), you are taken to a page in English. He also hasn’t updated his blog since the beginning of May. For an in-depth discussion of Obama’s website, click here.

Senator Hillary Clinton’s Spanish language website has a substantial amount of information and commentary in Spanish. But her navigational buttons are all in English and you must scroll down to the bottom to get to the Spanish information on the right sidebar.

John McCain’s website en Español has the most attractive, eye-catching layout and you can access the majority of his website in Spanish. Upon opening the website, a voice over from a former Cuban political prisoner presents support for McCain’s campaign.

Of course, the measure of a presidential candidate’s dedication to the Hispanic community can’t be solely determined by how well his or her website is translated. Each candidate has aired Spanish language TV and radio spots and both Clinton and Obama have released campaign songs in Spanish. Continue reading ‘Voting en Español: The U.S. Presidential Race’

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