If your company has a web presence, your marketing strategy most likely includes a blog touting your product or service. But if your blog is only in English, you’re missing out on a great opportunity to expand your sales by reaching out to the Hispanic Community. What better way to target this demographic with enormous purchasing power than having your blog translated into Spanish? You may already have your website available in multiple languages and perhaps have employees who can provide customer service in Spanish, but by translating your blog, you can increase Latino buy-in. This is especially true if your blog includes value-added information such as news about your product or industry, tips, or commentary. Translating a blog into Spanish isn’t as simple as cutting and pasting the published text into an automatic translation website, as explained in this blog post. Doing this will most likely alienate and confuse the exact community you would like to target. Because a blog is always a work in progress, most clients without a bilingual writing staff would be well-served by contracting this work out. A good blog with a lot of traffic and comments needs to be consistently updated and the translation should be right behind the original English-language postings. By contracting blog translation out to a translation agency, your company will ensure that the message and content of each post is just as effective as the English-language original. Keep in mind some questions to consider as you plan to launch a blog in two languages:
- Should the English-language blog simply be translated into Spanish and left as is?
- Should the translator also translate the user-generated comments on the Spanish language blog, and if so, what are the logistics of doing so?
- Is it best to have two separate communities with separate sets of comments for the ease of translating?
- If so, will the community created at the English blog lose out on the benefits of the comments at the Spanish blog and vice versa?
There is no right or wrong answer to these considerations especially in the relatively new world of blogging. When your company decides to actively reach out to the Hispanic community through dual-language blogging, a translation agency with experience in Spanish Translations will be able to offer guidance on how to navigate the above questions. Transpanish is offering 15% discount on Blog Translations. Offer expires on April 1st, 2008.