In these tough economic times, many business owners are shaving their budget of unnecessary expenses. This week, Transpanish’s blog post will talk about the effects of cutting your translation budget.
If your business provides a product or service, cutting your translation budget might actually harm your bottom line in the long run. This is especially true if you are located in an area with a large number of Latinos. The Pew Hispanic Center recently released a report about the explosive growth of Latinos in counties where there formerly weren’t many Spanish-speakers. By checking out the Center’s maps, you can see which areas of the country are expected to see further growth.
Making a commitment to providing quality translations of your marketing materials may foster connections in the Latino community and bolster sales. If you offer Spanish translations of your documents, you will reach this rapidly growing demographic. As overall spending decreases, doing outreach to the Spanish-speaking population will spread your sales into new territory.
Many business owners may look to cut costs for Spanish translations by looking in-house, especially if they have bilingual staff. Is this a good idea? Probably not, unless your staff also has a background in translation. Working with a reputable translation agency will ensure that your Spanish translations are accurate and compelling. This ultimately brings in more business than a sloppy translation done by an already busy staff person.
But contracting your Spanish translations out doesn’t have to be a pricy affair. A good Spanish translation agency will have translators who can produce quality translations quickly and carefully. And the longer you work with the same agency, the more familiar that agency becomes with your business and its documents, ultimately reducing overall cost.
Another excellent way to cut costs while maintaining high-quality translations is to ask your translation agency if they have any special offers or if they give a discount for repeat business.
Keeping your translation budget intact and working with a translation agency that prides itself on accurate and economical document translations might give your business the boost it needs. If you operate in an area with a growing Latino population or have a web presence, documents translated into Spanish can be the business boon you need to survive the flagging economy.