Apostrophe Use in English

The correct use of the apostrophe in English is problematic for both natives and English-language learners alike. Refresh your understanding of the rules of apostrophe use with the following simple explanations.

Apostrophes are used to form contractions, the shortened form of one or two words created by omitting letters. The apostrophe takes the place of the missing letters.

can’t = cannot

it’s = it is

don’t = do not

could’ve = could have

‘til = until

Apostrophes also indicate possession. To form possessives, follow these rules:

Add  ’s to the singular form:

the boy’s book

Katie’s cat

Chris’s coat (Chris’ coat is also acceptable in this case.)

Add  ’s to the plural forms that do not end in -s:

the children’s toys

the mice’s tails

Add to plural nouns that end in -s:

the two dogs’ bones

my sisters’ husbands

Add ’s to the last noun to indicate joint possession of an object:

Mike and Jenny’s house

Apostrophes denote the plurals of lowercase letters. When a letter appears in lowercase, form the plural by adding ’s after the letter. Capitalized letters, numbers and symbols do not need apostrophes.

Non-native Spanish speakers have trouble trilling their r’s.

Mind your p’s and q’s.

The man claimed he saw three UFOs.

Disco was popular in the 1970s.

When NOT to use an apostrophe

Apostrophes should never be used with possessive pronouns such as its and hers because these words already indicate possession.

wrong: The team won it’s third title.

correct: The team won its third title.

Avoid randomly using apostrophes with plural nouns.

wrong: He rode six miles’ into town.

correct: He rode six miles into town.

Do you frequently make mistakes with apostrophes in your writing? Here are a couple of tips to use when proofreading:

  • If you have a habit of leaving off apostrophes, check the words that end in -s or -es to see if they need an apostrophe.
  • If you are guilty of using too many apostrophes, check each apostrophe to see if you can justify it with one of the rules mentioned above.

Spelling Errors Cost Companies Millions in Lost Sales

Poor grammar, errant punctuation, and typographical errors all spell disaster for online sales. When it comes to Internet sales and marketing, shoddy websites filled with spelling gaffes rarely get a second chance to impress. In fact, most visitors make up their minds about the quality of a website in just six seconds. According to British Internet entrepreneur Charles Duncombe, just one spelling error on a company’s website can lead to a 50% decrease in online sales. He estimates that Internet retailers lose millions every week due to spelling slip-ups.

Consumers look to attention to detail in spelling and grammar as important indicators of a website’s credibility. Spelling mistakes and poor grammar sound alarm bells for potential customers concerned about spam or phishing. While there seems to be a more tolerant attitude toward spelling and grammar mistakes on social media sites such as Facebook, websites marketing products and services can’t afford to take a lax approach to spelling blunders.

For more information on this story, visit BBC News.

How to Find Work as a Translator

Connect with Potential Employers Online

The websites ProZ and TranslatorsCafé, specifically geared toward the translation industry, provide access to directories of translation agencies to which you can offer your services. Both sites feature job search boards for translators working in hundreds of different language combinations. In addition to the various sites targeted directly at translators, social media sites such as LinkedIn and Twitter offer sources of job opportunities. Regardless of which sites you use, make sure you complete your profile and connect with both translators and agencies to maximize your chances of landing a gig. Click here for Twitter tips for translators.

Networking Face to Face

Actively networking and seeking out off-line relationships with other translators can reap rewards in terms of generating leads. Consider joining one of the many professional societies for translators, and attend professional development events and seminars whenever possible. Translators on ProZ also organize get-togethers (powwows) where you can meet colleagues and possibly make professional contacts that will bring you work.

Spread the Word

Promoting your translation services through word of mouth remains one of the best methods for capturing new clients. Let family and friends know you are looking for work, and keep a stack of business cards on hand to distribute to potential clients.

Develop a Niche

Translation agencies and direct clients frequently look for translators with specialized, content-specific expertise. If you do not currently have a niche, you ought to consider developing one to be more competitive.

Send out Résumés

Send emails to translation agencies and include your résumé/CV and website information. In the case of a local agency, make the extra effort to go in person and introduce yourself with résumé in hand. Make sure that your résumé is free of spelling and grammatical errors, which are unprofessional under any circumstances but particularly lethal if you are a linguist. Visit our post Résumé Writing Tips for Translators.

Consider Freelance vs. In-house

Freelance translation provides freedom, flexibility and variety. Since you are the boss, you have the option of picking and choosing those projects that best suit your skills and interests. In addition, savvy freelancers who market themselves effectively can pick up clients from around the globe. However, freelancing requires the translator to wear all sorts of hats; you will be responsible for everything from accounting to advertising. Working at home also demands a lot of discipline that not everyone can muster. Get more information about working as a freelance translator here.

In-house translators generally work a fixed, full-time schedule at a company. These positions offer the promise of guaranteed income and a steady flow of projects, plus a support team at the company that takes care of all the logistics that a freelancer must manage alone. In-house translation positions allow linguists to acquire lots of experience, but translators in this environment generally focus on just one subject.

How Translators Can Protect Their Vision

Translators spend hours and hours each day plugging away at their work in front of a flickering computer screen. The pressure of deadlines often leads translators – and other professionals who work long hours in front of a monitor – to sit for extended periods without resting their eyesight. Unfortunately, this unhealthy behavior may lead to permanent damage to your vision, including the eye disorder glaucoma.

In addition to heavy computer use, screen flicker rate, glare, reflections and/or a poorly lit work environment place stress on your vision. This visual stress may manifest itself as eyestrain, headaches, blurred vision, dryness or irritation of the eyes, double vision, or trouble seeing at a distance after a prolonged session in front of the computer.

So, what can translation professionals do to protect their vision? Eye exercises, modifications to your workstation, regular breaks, and appropriate lighting are all steps you can take to avoid the symptoms listed above and maintain good eye health. Get more excellent tips for preventing and relieving computer eyestrain here.

 

Most endangered languages in the World

An endangered language is defined as any language that children will probably not be speaking them in 100 years. Here are the top ten most at risk languages:

1. Apiaca: Brazil

This language and way of life is threatened by the gradual creep of Portuguese into the Mato Grosso region. In 2007, the language only appeared to have one remaining speaker. This in spite of an ethnic population hovering around 192 people.

2. Bikya: Cameroon

This language might actually be extinct without ethnographers knowing it. The last contact with the only known Biyka speaker occurred in 1986. The remaining speaker also happened to be the last known Bikya in the country.

3. Taje: Sulawesi

This Austronesian language, also known as Petapa, was apparently only spoken by one person in 2000. It’s entirely plausible that it may have passed into extinction since then, but no linguist or ethnographer knows for certain.

4. Dampelas: Sulawesi

UNESCO claims that only one of the 10,300 Dampelas peoples spoke the Austronesian language as of 2000, meaning it may very well be extinct by now.

5. Diahoi: Brazil

As of 2006, there was only one Diahoi speaker in the world. Hailing from the Amazon region of Brazil, Diahoi is also known as Jiahui, Jahoi, Djahui, Diahkoi and Diarroi. Because of the isolated location, linguists and ethnographers don’t know for certain whether or not the language has become officially extinct.

Continue reading in The Telegraph

Bilingualism Delays Onset of Alzheimer’s Disease

Ellen Bialystok, a cognitive neuroscientist and research professor of psychology, has made the study of bilingualism her life’s work. After nearly 40 years of research, she has discovered that regularly speaking two languages offers a number of benefits, including a delay in the onset of Alzheimer’s disease.

Dr. Bialystok found that there’s a significant difference between monolinguals and bilinguals in terms of how they process language. Bilingualism sharpens the mind’s ability to maintain multiple pieces of information in play and switch between them, effectively improving one’s multitasking skills.

A study published by Dr. Bialystok in 2004 showed that normally aging monolingual individuals experience a more pronounced loss of cognitive functioning than their normally aging bilingual counterparts. In later studies, the records of 400 Alzheimer’s patients were examined. The findings revealed that while bilingualism didn’t prevent Alzheimer’s disease, those who spoke two languages manifested symptoms five to six years later than the monolinguals.

For more information, read “The Bilingual Advantage” on NYTimes.com.

Dirae: The Latest Tool to Search for Terms in Spanish

Spanish speakers and students of the Spanish language now have one more handy tool at their disposal. The Real Academia Española (RAE) – the official institution responsible for policing the Spanish language – recently released the online tool known as Dirae, based on the RAE’s Diccionario de la lengua española (Spanish language dictionary). Unlike traditional dictionaries, Dirae functions as a reverse dictionary, enabling users to find words based on a set of general concepts.

Using carefully chosen search terms, Dirae also functions as an associative thesaurus, etymological search tool, and synonym finder. For example, by entering the search terms “‘del quechua’ maíz,” the tool will return Spanish words etymologically based in the Quechua language that are related to corn. Read more about this new tool and view examples of its use here [in Spanish].

Related Posts:
New Spanish Spelling Reforms from the RAE
New Inclusive Grammar Guidelines from the Real Academia Española

When Never to Use Google Translate

While Google Translate and similar machine translation tools do offer a means for readers to achieve a basic understanding of a text, computers fail to render the nuanced, culturally correct translations created by humans. Machine translation frequently proves useful to decipher blogs, Facebook posts or tweets in a foreign language, but this technology falls short when the occasion calls for precise language, carefully crafted wording, and subtle turns of phrase.

Machine translation will never learn to pick up on the cultural undertones and subtleties at play in language. Jokes, idioms and wordplay are largely lost on Google Translate, which fails to capture the “flavor” of the text.

The following types of translations should never be left up to Google Translate or any other machine translation tool:

  • Sales and marketing texts requiring both linguistic and cultural understanding
  • Patent translations or other technical literature where accuracy carries great importance
  • Medical and pharmaceutical texts, particularly when such information may mean a matter of life or death
  • Legal texts such as contracts, court orders, and wills, where any error in the text may have profound legal implications
  • Any document that represents the public face of your business or organization, including websites, brochures, manuals, etc.

Recently, some translation service providers have begun offering post-edited machine translations as an alternative to professional human translations; however, it is the experience of many translation agencies that it actually takes more time for a skilled translator to proofread and edit a machine translation than to create a translation from scratch.

A high quality translation of your documents, website, etc. will prove to be invaluable in terms of projecting an image of professionalism and integrity for your business or organization. Open up your product or business to an audience of some 330 million Spanish speakers worldwide through a professional translation of your text. A relatively modest investment in translated materials for your business will continue to pay dividends long into the future.

Request your Free Quote for Spanish Translations and Portuguese Translations.

Related articles:
Google Translate and the Struggle for Accurate Machine Translations
The Machine Translation Debate
Machine Translation vs. Human Translation: Pay Less, Get Less

Lunfardo: Money Talk

Argentine Spanish is strewn with words and colorful phrases from Lunfardo, a rich vocabulary born on the streets of Buenos Aires in the second half of the 19th century. Now considered a fixture of the Spanish language in Argentina (especially in and around Buenos Aires) and Uruguay, linguists cite the use of Lunfardo as a defining characteristic of the Rioplatense dialect. Add a dash of Argentine flavor to your Spanish vocabulary with the Transpanish blog’s ongoing feature highlighting some of the most frequently used terms in Lunfardo.

While Lunfardo features a number of words to refer to money in general, it also employs several terms to describe specific currency denominations.

TermMeaning
guitaone cent [also used as a general term for money]
mangoone peso
diego [considered a non-standard term by Lunfardo purists]ten pesos
gambaone hundred pesos
lucaone thousand pesos
paloone million pesos

Unless otherwise specified, these terms always denote Argentine legal tender. If the speaker wishes to refer to a foreign currency, there are special terms that are affixed to the quantity. For example, verde is used in reference to U.S. dollars (e.g. 5 gambas verdes = 500 dollars). Speakers tack on euro after the quantity if discussing euros, the currency of the European Union (e.g. 10 lucas euros = 10,000 euros).

In addition, it’s best to use the term for the largest quantity applicable, i.e. 20 palos instead of 20,000,000 mangos or 20,000 lucas to express the sum of 20 million pesos.

Language an Obstacle for Internet Users in European Union

A recent study conducted by Eurobarometer, the European Commission’s survey research program, found that more than 50% of Internet users in the European Union (EU) sometimes access the web using a language other than their mother tongue. In addition, the study revealed that 90% of EU Internet users show a preference for websites featured in their native language.

Nonetheless, 44% of survey respondents sensed that they were “missing something interesting online” since a number of websites display information in a language they don’t comprehend.

Neelie Kroes, the European Commissioner for Digital Agenda, wrote, “If we are serious about making every European digital, we need to make sure that they can understand the web content they want. We are developing new technologies that can help people that cannot understand a foreign language.”

At the present time, the European Commission is funding 67 million euros’ worth of research projects to enhance translation techniques for online content, including the site iTranslate4, which generates machine translations of several European languages.

For more information on this topic, read this article on the news site Deutsche Welle.