Target an Audience of 650 Million with Spanish and Portuguese Translations
As the competition in the global marketplace heats up, companies without a strategy for connecting with customers worldwide face a strong possibility of getting left behind. Savvy companies and organizations stand to capture upwards of a combined 650 million potential customers by incorporating Spanish and Portuguese translation into their business strategy. As the influence and […]
Portuñol: A Blend of Spanish and Portuguese
Portuñol or portunhol – a dialect based on code-switching between Spanish and Portuguese – has resulted from prolonged contact between the inhabitants of border areas. Emerging over time as a sort of lingua franca for those living in immigrant communities or in trade zones where speakers lacked fluency in the other group’s language, portuñol can […]
The Spanish Language in Brazil
The popularity of Spanish as a foreign language continues to grow in Brazil, the only Portuguese-speaking nation on a continent dominated by Spanish. Brazil shares a border with seven Spanish-speaking countries, and it conducts a substantial amount of trade with countries where Spanish is spoken (1/4 of exports and 1/5 of imports). A significant number […]
Origin of the word Brazil
The name Brazil is derived from the Portuguese word pau–brasil, the name of an East Indian tree with reddish-brown wood from which a red dye was extracted. The Portuguese found a New World tree related to the Old World brasil tree when they explored what is now called Brazil, and as a result they named […]
Why consider Portuguese Translation?
With growing opportunities for foreign trade and investment in Brazil, the demand for Portuguese translation, particularly in the industrial/commercial sector, has increased markedly over the last several years. A robust economy and favorable business climate combined with the country’s burgeoning middle class present an interesting opportunity for corporations looking to expand their operations into South […]
